Category Planning Manager

Vacancy InformationWe have an exciting opportunity for a Category Planning Manager here at Greggs. This is a key commercial role, helping shape and deliver category plans that support business growth, drive sales and margin performance, and turn customer, market and commercial insight into clear menu, pricing and implementation priorities. Working with teams across Commercial, Marketing, Operations, Finance, Insight and PLM, you’ll turn insight into clear priorities and help deliver activity at pace across Greggs. Management Bonus Scheme which is worth up to 17.5% of your salaryPension scheme with matching employer contributions up to 7%Company car or car allowanceColleague discount, up to 50% off our own-produced productsProfit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating dayThe opportunity to purchase additional annual leave twice a yearColleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted ratePrivate Medical Insurance which is free for you and subsidised for your dependantsIncome Protection should you become unable to work due to long-term sicknessDeath in service benefit which provides a lump-sum payment equal to 4 times your year's salaryVirtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your familyEmployee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal supportSavings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offersCareer progression and learning and development opportunitiesA company who cares about our communities; the environment and being a better business! Click here to read about The Greggs PledgeColleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one anotherAbout the roleThis is a full-time role, however flexibility in this will be consideredWe know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their roleThe base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BUWhat you'll doDevelop and deliver category plans for lead areas that drive sales and margin growth over a 1–3-year horizonUse internal and external insight, commercial data and customer understanding to identify opportunities, risks and future category directionDeliver the Great Tasting Freshly Prepared menu plan across dayparts and workstreams, ensuring activity is aligned to customer needs, business priorities and the Greggs PledgeDevelop pricing and promotion principles, considering customer behaviour, competitor pricing, sales, margin and promotional mechanicsOwn and project manage category workstreams through the PLM process, from concept briefs through to implementation and performance reviewInfluence and collaborate with cross-functional teams to deliver menu, pricing, promotion and category priorities successfullySupport business change by identifying new ways of working, improving decision-making and helping build Business Intelligence capabilityManage and develop a high-performing team, setting clear responsibilities, supporting development plans and encouraging strong stakeholder collaborationAbout youThis is a great opportunity to shape commercially grounded category plans within a major UK food-to-go brand. We’re looking for a confident category leader who can translate customer, market and commercial insight into clear business action, influence cross-functional teams, and demonstrate: Strong commercial acumen, with experience building and delivering plans that drive sales and margin growth Excellent analytical skills, with the ability to use insight and data to identify opportunities, risks and priorities Strong stakeholder management, able to collaborate and influence across Commercial, Marketing, Operations, Finance, Insight and PLM A passion for food and drink, with curiosity for customer behaviour, market trends and innovation Highly organised and confident managing priorities, projects and people through to delivery Experience in food, QSR, food-to-go, retail or a related commercial environment About GreggsHere at Greggs, we love what we do, and we have fun! What makes us so special is out culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work. You can read more about us here: Greggs Careers | About Greggs. Salary Up to 60,000 per annum, depending on experience Frequency Annual Job Reference greggs/TP/85403/62565 Contract Type Permanent Contract Details Monday to Friday, however some flexibility may be required depending on business needs Contract Hours Full time Closing Date 28 September, 2026 Job Category Head Office Business Unit Commercial Location Newcastle upon Tyne, United Kingdom Posted on 14 September, 2026