At a Glance
- Tasks: Drive marketing strategies and insights for Greenyard's Frozen Division to boost product growth.
- Company: Join a global leader in fresh and frozen produce committed to sustainability.
- Benefits: Enjoy competitive salary, pension contributions, healthcare cashback, and flexible working options.
- Other info: Flexible hours, home working after training, and opportunities for career growth.
- Why this job: Be the go-to expert in a dynamic team, shaping the future of food innovation.
- Qualifications: Experience in FMCG marketing, strong communication skills, and proficiency in MS Office.
The predicted salary is between 51750 - 63250 £ per year.
Greenyard is a global market leader in fresh, frozen and prepared produce.
The Company provides efficient and sustainable solutions to customers and suppliers through best-in-class products, market leading innovation and outstanding service.
In doing so it helps us enable a healthier future.
We have a fantastic opportunity to join our UK Commercial Team within our Frozen Division working at our site in Kings Lynn, Norfolk.
This role would be suitable for someone who has experience working within a food manufacturing business in a category/marketing position.
Hours are Monday - Friday 08.00 - 16.00 (flexibility required to suit business needs).
Home working is possible for up to two days per week once training has been completed. Flexibility is required to suit business requirements.
Competetive Salary with fully electric company vehicle or car allowance.
Overall
Purpose: To provide insight, analysis and recommendations to both internal and external customers which facilitate the profitable growth and development of Greenyard Frozen UK’s product assortment and business.
The UK Frozen Category and Marketing Manager should be the "go to person" when either a customer or Greenyard are looking to conduct a range review or initiate new product development.
Key Responsibilities
- Provide regular and timely market performance updates to the Greenyard UK commercial team using all available intelligence sources.
- In conjunction with the Greenyard UK NPD team keep abreast of trends and innovation within the UK food industry, and report significant or relevant findings back to the Greenyard UK commercial team.
- Get involved in the account planning process for Greenyard UK key accounts (alongside the Commercial Director and relevant Business Manager.) Key purpose is to provide analysis and recommendations to shape the account plans.
- Work alongside the UK Business Managers to provide support when required at major customer presentations.
- Oversee management of Greenyard owned UK brands.
- Brand Representation – act as a natural ambassador for Greenyard Frozen maintaining and enhancing the company’s positioning and branding.
- Communication Strategy – Develop and implement communication strategies that align with the broader goals of Greenyard Frozen and the Greenyard Group.
- Internal Communications – Serve as the primary point of contact for all internal communications within Greenyard Frozen UK fostering collaboration and maintaining consistent messaging.
Build and nurture a broad network of internal contacts across various departments, from white to blue collar workers acting as "internal journalist" to stay informed about key developments and stories within the organisation.
- Medial Relations – Manage external communications when relevant, ensuring alignment with group communications and protecting the Greenyard brand image.
Person specification
- Experience working in a FMCG environment.
- Able to build strong relationships both internally and externally.
- Strong presentation skills and communication skills.
- Experience of using the full MS Office suite with particular emphasis on Excel and Power Point.
- Working to deadlines, workload planning and multi-tasking.
- Excellent verbal, written and interpersonal skills.
- Organised and efficient – have full responsibility for own administration output.
- Confident.
- Conscientious.
- Self-motivated and driven to succeed.
- Must be willing to travel
Values
- Reliable
- Entre-preneurial
- Creative
- Passionate
- Sharing
Benefits
- 4% Company Pension Contribution
- 20 days holiday in first year increasing to 26 after one year anniversary (excluding bank holidays)
- Salary Sacrifice Car Scheme
- Healthcare Cashback Scheme
- Cycle to Work Scheme
- Free on site Parking
- #J-18808-Ljbffr
Category and Marketing Manager in King's Lynn employer: Greenyard
Greenyard is an exceptional employer, offering a dynamic work environment in Kings Lynn, Norfolk, where innovation and sustainability are at the forefront of our mission. As a Category and Marketing Manager, you will benefit from a competitive salary, flexible working arrangements, and opportunities for professional growth within a supportive team culture that values creativity and collaboration. With additional perks such as a company vehicle or car allowance, generous holiday entitlement, and various health and wellness schemes, Greenyard is committed to fostering a rewarding career path for its employees.
StudySmarter Expert Advice🤫
We think this is how you could land Category and Marketing Manager in King's Lynn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greenyard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greenyard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greenyard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greenyard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category and Marketing Manager in King's Lynn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greenyard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greenyard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greenyard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greenyard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greenyard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greenyard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
