Group Sales Director

This is a foundational hire, the commercial engine you build will directly shape the growth rate, market position and trajectory of the entire GreenSpark Group. GreenSpark is the UK's specialist platform for environmental compliance and drainage management, serving blue-chip brands across logistics, industrial, automotive and other critical sectors with 24/7 nationwide coverage. Backed by Strada Partners (€593m committed capital), we are building a nationwide environmental services champion across drainage, tankerage, pump maintenance and environmental compliance, targeting £100m+ in revenue over the next five years. We're past eight figures in turnover and growing at strong double digits. The right person will help us become a market-defining platform worth multiples of that.

GreenSpark has strong, long-standing relationships with recognised blue-chip companies, but lacks a commercial function built for the demands of a PE-backed, acquisition-led platform. The opportunity is to take what exists - the people, the pipeline and a genuine reputation for service quality - and professionalise, sharpen and scale it: assessing capability gaps, introducing accountability and revenue KPIs, and building a sales engine capable of winning large, complex, multi-site national contracts at pace.

What You'll Accomplish in the First 12–18 Months

• Build the Playbook: Build the outbound engine from the ground up: ICP, CRM and AI tooling, call scripts and objection handling. Set pipeline stages, activity targets and conversion benchmarks; own the cadence of reviews and CRM discipline. Introduce measurable KPIs so accountability is clear and output, not just activity, is managed. Tighten the sales process end to end to reduce leakage and lift conversion. Sharpen segmentation, targeting and channel strategy so the function wins and retains large national accounts.
• Drive Revenue Growth and Embed Commercial Accountability: Own the sales strategy taking the Group from eight figures to £100m+, identifying the highest-value sectors and cross-sell opportunities. Build a pipeline of large, multi-site strategic accounts across logistics, industrial, automotive, retail and infrastructure. Make the revenue target a live management tool, with account managers and field teams held to outcomes.
• Sharpen Pricing, Margin and Contract Discipline: Own commercial terms across new and renewal business, underpinned by contract profitability analysis. Improve average contract value and reduce margin erosion through clear pricing frameworks and renewal processes. Tighten control over SLAs, response times and coverage obligations. Partner with finance to ensure pricing reflects true cost-to-serve.
• Support the Group: Drive cross-selling across the Group and instil cross-sell behaviour in key stakeholders. Support the Board in assessing the commercial attractiveness of acquisition targets. Lead commercial integration of acquired businesses, aligning go-to-market and migrating customers onto the platform. Develop repeatable playbooks for commercial due diligence and post-acquisition revenue integration.
• Become a True Commercial Partner to the Leadership Team: Provide commercial and strategic insight that shapes pricing, service design and capital allocation. Act as the connective tissue between market intelligence and operational reality for the CEO, COO and leadership team.

What You Bring

• Proven track record as a Group Sales Director, Commercial Director or VP of Sales in a PE-backed or high-growth B2B services environment; buy-and-build or multi-site experience highly desirable.
• Demonstrable history of building and scaling a sales function from the earliest stages.
• Experience winning and retaining large, complex national accounts via tender or direct outreach.
• Hands-on exposure to commercial due diligence or post-acquisition sales integration is a strong advantage.
• Sector experience in environmental services, facilities management, infrastructure maintenance or waste management is helpful but not essential.

Mindset and Character

• Grit and a roll-up-your-sleeves mentality.
• Builder, not caretaker - raises standards and gets more from people and systems.
• Pace and intensity; closes with conviction and iterates fast.
• Hands-on and strategic in equal measure.
• Commercially sharp - thinks in contract profitability and lifetime value, not just top-line revenue.
• Relationship-driven, leading face to face with clients and team.
• Owner mentality and missionary belief in the mission: protecting infrastructure, eliminating pollution risk, delivering compliance.

The Details

• Reporting to: CEO (Mike Flanagan)
• Location: Doncaster HQ, four days on site
• PE Sponsor: SoFlow Service Partners, backed by Strada Partners (€593m committed)
• Compensation: Competitive base salary plus performance-related bonus

Benefits

• 28 days holiday + 8 bank holidays
• Salary Sacrifice Pension
• Car allowance
• Life Assurance x5 annual salary
• £150 Employee Referral Scheme
• Medicash Health Plan
• Employee Assistance Programme
• Onsite gym (subsidised)
• Free onsite parking

About the Group

GreenSpark - Founded in 2010, headquartered in Doncaster with a depot in Gateshead, GreenSpark is a specialist provider of environmental compliance, pollution prevention and drainage services to large multi-site clients across logistics, food production, facilities management and utilities.

SoFlow Service Partners - A UK-focused buy-and-build platform in environmental services, backed by Strada Partners. Co-founded by Sam and Ollie Hörbye, SoFlow unites leading UK operators in drainage, pump maintenance and environmental consulting under a single, compliance-led offering.

Strada Partners - A European investment fund focused on growth companies across software, healthcare and services, with €593m of committed capital and nine European portfolio companies.

GreenSpark is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive team.