At a Glance
- Tasks: Build relationships and drive occupancy in care homes across Cambridgeshire.
- Company: Greensleeves Care, a purpose-driven not-for-profit charity.
- Benefits: Competitive salary, travel allowance, and a focus on personal growth.
- Other info: Join a compassionate team dedicated to improving lives and providing quality care.
- Why this job: Make a real impact in the community while building a rewarding career.
- Qualifications: Experience in business development or sales, preferably in the care sector.
The predicted salary is between 50000 - 55000 £ per year.
Business Development Manager - Care Homes - (4-6 month) Fixed Term Contract Kent, South East (Multi-site role) - Remote working with frequent travel £50-55,000 + Travel
Build relationships, Drive occupancy, Make a real impact. Greensleeves Care is looking for a results‑driven Business Development Manager to grow occupancy across a cluster of care homes in Cambridgeshire. This is a hands‑on, commercially focused role where success is measured by increased enquiries, strong local partnerships, and filled beds.
What will you do?
- You’ll take ownership of lead generation activity, working closely with Home Managers and Family Liaison Managers to deliver sustained occupancy growth.
Key responsibilities:
- Build and manage local referral networks (hospitals, GPs, social workers, community groups)
- Drive community engagement - events, open days, local outreach
- Develop relationships with key decision‑makers and influencers
- Maximise enquiry generation
- Use local market insight to identify opportunities and competition
Marketing & Growth
You’ll work alongside the central marketing team and home teams to:
- Optimise online presence (care home listings, SEO, lead platforms)
- Leverage digital marketing channels (Google, social media, email)
- Ensure strong local brand visibility
- Turn marketing activity into real enquiries and admissions
- Broaden the portfolio of new relationships the home can nurture
- Support the sales team to increase showarounds and drive sales
But this role is primarily about being in the market, not behind a desk!
About You
- Proven experience in business development, sales, market, or occupancy growth (care sector highly desirable, considered purchase sector essential)
- Strong track record of relationship building and influencing locally
- Commercial mindset with a focus on results
- Confident, proactive, and highly organised
- Understanding of local marketing opportunities, particularly offline
Why Join Greensleeves Care?
At Greensleeves Care, we’re not driven by profit, we’re driven by purpose. As an award winning, not‑for‑profit charity, every penny we earn goes straight back into our homes, our people, and the people we care for. That means better quality, better training, better benefits, and most importantly, better care, for everyone. Join us and be part of a modern care organisation that puts compassion first, celebrates your growth, and empowers you to build a rewarding career you can feel good about.
Business Development Manager (FTC) - Care Homes in Royal Tunbridge Wells employer: Greensleeves Care Care Group
Greensleeves Care is an exceptional employer that prioritises purpose over profit, ensuring that every resource is reinvested into enhancing the quality of care and employee development. With a strong focus on compassion and community engagement, employees benefit from a supportive work culture, comprehensive training, and opportunities for personal growth, all while making a meaningful impact in the lives of those they serve across Kent's care homes.
Contact Details:
Greensleeves Care Care Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (FTC) - Care Homes in Royal Tunbridge Wells
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We think you need these skills to ace Business Development Manager (FTC) - Care Homes in Royal Tunbridge Wells
Some tips for your application 🫡
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How to prepare for a job interview at Greensleeves Care Care Group
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