senior-digital-marketing-executive-paid-digital

Senior Digital Marketing Executive (Paid Digital)

• Hybrid
• London , England , United Kingdom
• £48,396 - £55,644 per year

Senior Digital Marketing Executive (Paid Digital)

(We normally offer a starting salary at the start of the range)

Based: Islington, London – hybrid working

Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time each week. Reasonable adjustments will be made to support individual needs.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

This Senior Digital Marketing Executive (Paid Digital) role is the dream job for someone who wants to apply their skills and experience as a digital marketer and fundraiser to support Greenpeace’s mission to halve emissions and restore biodiversity.

Job requirements

You will achieve this by:

Being responsible for a range of digital marketing and fundraising products and campaigns that drive income – from ideation and strategy through to implementation and evaluation.

Creating effective and engaging social media content for our always-on Paid Digital acquisition programme which runs on a range of paid channels.

Helping the Paid Digital team hit our ambitious fundraising targets

Working closely with the Innovation team to market new products on paid social channels, and to scale existing fundraising products.

Analysing results using audience insights, digital data, and using a test and learn approach to continuously improve direct marketing activity.

Championing anti-racist values – tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.

About you

You’ll be an experienced digital marketing professional and content creator who cares about environmental issues and aligns with Greenpeace’s values. You’ll thrive in a role which is creative, collaborative and fast-paced and you’ll supercharge this with a strategic mindset - making use of data, trends and insights to test-and-learn constantly towards better marketing and fundraising performance.

Project management - Experience planning and delivering multi-channel digital campaigns and products from start to finish in a project lead role.

Content creation - Advanced skills creating content for a range of social media platforms such as Facebook, Instagram, Tiktok, Reddit, YouTube, or Google Ads.

Results-driven - Motivated by hitting ambitious targets and comfortable managing budgets effectively, and optimising paid media budgets based on data.

Product marketing knowledge - Experience taking new products to market, using audience insights and running paid social pilots to raise income is desirable.

Data analysis - Able to analyse and interpret social media campaign performance data across multiple channels, turning into actionable insights.

Commitment to diversity and anti-racism - Can speak to tangible, personal examples of how you have demonstrated a commitment to diversity and anti-racism in your work.

We give you You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets.

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

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