Supporter Journey Planning & Email Lead

Salary: £56,988 - £63,756 pa + benefits (We normally offer a starting salary at the start of the range)

12 month Fixed Term Contract

Based: Islington, London – hybrid working (expected to work from our Islington office at least 40% of the time each week.)

Closing date: Tuesday 12th May 2026. Interviews: w/c Monday 18th May 2026.

As Supporter Journey Planning and Email Lead, you’ll be the guardian of our email programme.

• Oversee the delivery of our email strategy, manage our email schedule, lead cross‑departmental email planning group, and decide which emails to prioritise when organisational needs compete, always keeping supporter experience at the centre.
• Map supporter journeys across digital channels — identify friction points, drop‑off moments, and opportunities to ensure campaign, fundraising, and organising engagement works coherently together rather than competing for the same audiences.
• Develop automated email journeys for key segments and implement a testing framework to ensure a data‑led approach to email optimisation, documenting and sharing learnings across the organisation.
• Collaborate with the Insight, Data, and Technology teams to apply new audience segmentation models and supporter cohort frameworks, and explore technology innovations for journey orchestration and cross‑channel coordination.
• Line‑manage the Email and Campaign Platform Specialist and provide task direction to the Content Designer, while contributing to a one‑team culture where different perspectives are sought out, valued, and considered.

Your role has two distinct and complementary strands. On the email side, you’ll look after the health and growth of our list, increase engagement and retention, lead the cross‑departmental email planning group, and use insights and testing to continuously improve what we do. On the supporter journey side, you’ll work across the organisation to map and shape how people experience Greenpeace, ensuring that across campaign actions, fundraising, and organising opportunities, the right engagement reaches the right person at the right time. You’ll develop automated journeys for key audiences and bring a strategic eye to how our digital touchpoints connect. Working closely with our Technology, Data, and Insights teams, you’ll explore what’s possible with new tools and approaches, and have real influence on how our audiences experience Greenpeace.

• Proven ability to deliver audience‑focused email marketing at scale, with a track record of achieving positive KPIs, and hands‑on experience with CRM and marketing automation platforms.
• Ability to build and maintain relationships with a wide range of internal stakeholders, and the communication and influencing skills to manage these relationships effectively.
• Experience managing and developing a direct report to work effectively in a cross‑functional or matrix environment.
• Experience in cross‑channel supporter journey mapping and planning, with an understanding of how different engagement types work together across digital touchpoints and audience segments.
• A commitment to thoughtful and inclusive practice in both how we communicate with our audiences and how we work together internally.

We give you access to learning and development opportunities, a generous pension scheme, subsidised lunches, free yoga and a wealth of well‑being resources.

We acknowledge that people from certain backgrounds are under‑represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this. We are piloting a Guaranteed Interview Scheme for candidates that identify as people of colour.

Greenpeace UK is an inclusive and diversity‑friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other protected category.