Social Media Strategist in Edinburgh

Futureheads is excited to have partnered with Greenpeace to hire a Social Media Strategist. Greenpeace is one of the world's most recognised environmental organisations, fighting for climate justice, nature, and a fairer world. This role is a chance to bring your digital expertise to a mission-driven team and help millions of people connect with Greenpeace's campaigns, content, and community online.

As Social Media Strategist, you'll drive the performance and impact of the organisation's social media channels, with a strong focus on organic content strategy, data-driven optimisation, paid digital strategy (for campaign impact), and supporter acquisition and mobilisation. You'll sit in a collaborative, cross-functional digital team, ensuring social media effectively contributes to campaign and organisational objectives — including supporter recruitment and conversion to action, generating leads which go on to convert to donations or take further campaign actions.

What you’ll be doing

• Channel Management & Technical Oversight
  • Provide day-to-day management and oversight of the organisation's social media platforms, ensuring platform health, a coordinated flow of high-impact organic content, and resolution of technical issues or scheduling conflicts in collaboration with the wider team.
  • Ensure all social media activities adhere to platform policies, data privacy regulations, and internal anti-racism commitments.
  • Stay up to date with platform and algorithm changes, new features, and best practices to optimise performance.
• Insight & Performance Reporting
  • Lead the analysis and interpretation of social media data (organic and paid for campaign impact), translating complex metrics into clear, actionable insights and recommendations for improvement.
  • Prepare and present regular performance reports to the Deputy Head of Digital Engagement (Social Media), Co-Heads (Communications and Engagement), and other stakeholders, highlighting key trends, successes, and areas for optimisation.
  • Implement and oversee robust content tagging and tracking methodologies to ensure accurate data collection and comprehensive reporting on social media performance.
  • Utilise social media monitoring tools to track brand sentiment, campaign performance, and emerging trends, feeding insights back into strategic planning and wider supporter journey considerations.
• Content Delivery and Optimisation
  • Advise on creative formats (e.g. reels, carousels, memes) based on performance data, trends and audience insights.
  • Bring fresh, insight-driven ideas to campaign rollouts — spotting moments where bold content or new formats can help maximise impact.
  • Support the coordination and delivery of real-time organic responses and reactive content opportunities in line with campaigns, brand tone, and organisational priorities.
  • Facilitate and contribute to creative ideation sessions, helping teams develop social-first concepts that resonate with target audiences.
  • Monitor the content calendar to identify gaps and coordinate or produce content to maintain a consistent output, delivering against comms and engagement strategies.
  • Lead regular performance retrospectives on paid (for campaign impact) and organic campaigns to surface learnings, inform future strategies, and ensure the team iterates based on insights.
  • Work closely with the Digital Analyst to ensure all paid and organic activity is tracked end-to-end, and that social considerations inform wider testing undertaken by the digital strategist.
• Paid for Campaign Impact Strategy, Management & Optimisation
  • Manage and optimise paid social media campaigns (specifically related to campaign impact as opposed to generating income) across various platforms including Facebook, Instagram, and TikTok — including campaign setup, audience targeting, bid management, budget allocation, and ongoing performance monitoring.
  • Coordinate with the Deputy Head of Digital and Direct Marketing (Paid Digital) on audience targeting, budget allocation, and bidding strategies to avoid competition between campaigning and fundraising ads.
  • Conduct A/B testing and other optimisation experiments on social media content, formats, and ad creatives to identify best practices for engagement, reach, and conversion.
  • Utilise social media as a key channel for testing message frames, providing insights that inform broader communication and campaign strategies.
• Collaboration & Communication
  • Work with the Deputy Head (Social Media) and Strategic Comms Leads to understand campaign objectives (including fundraising) and advise on the most effective social media strategies to achieve them.
  • Work with the Deputy Head of Digital Engagement (Social Media), Deputy Head of Digital and Direct Marketing (Paid Digital) and wider digital and fundraising colleagues to integrate campaign and fundraising objectives and develop social media strategies that deliver against both.
  • Liaise with the Supporter Services team to ensure effective community management and supporter interactions on social media.
  • Build strong relationships with other allies in the social space, in line with the audience, brand and comms and engagement strategies.
  • Support the coordination of real-time organic responses and reactive content opportunities in line with campaigns, brand tone, and organisational priorities.

What we’re looking for

• Deep social media expertise — you’ve owned and delivered strategy across major platforms, with demonstrable impact on reach, engagement, and conversion.
• Strong grasp of organic content strategy and paid social (for campaign impact), with experience managing campaigns across Facebook, Instagram, TikTok and similar platforms.
• Data-driven mindset — you’re confident interpreting analytics, leading performance retrospectives, and translating complex data into clear recommendations.
• Experience with content tagging, tracking methodologies, and working with digital analysts to ensure end-to-end measurement of social activity.
• Audience- and mission-focused thinking — you’re motivated by how social media can build relationships, inspire action, and connect people to a cause or community, not just drive transactions. Experience in nonprofit, campaigning, or community-driven contexts is a plus but not essential.
• Collaborative working style — comfortable in a matrix environment, influencing through expertise and relationships, and navigating competing priorities constructively.
• Strong communication and facilitation skills — you write and speak clearly, can present performance insights to senior stakeholders, and bring colleagues along with your thinking.
• A creative, curious mindset — organised, analytical, comfortable with ambiguity, and energised by testing, learning, and iterating.

Working with Greenpeace UK

Greenpeace UK offers a supportive, mission-driven environment with strong benefits and a real commitment to staff wellbeing, learning and inclusion. There is a clear organisational strategy and an ambitious digital agenda, and this role will have a meaningful voice in how the social media function evolves to support that.

Diversity, inclusion and how we’re recruiting

Greenpeace UK and Futureheads are committed to equity, diversity and inclusion in this process. We know that people of colour and candidates from other under-represented backgrounds are significantly under-represented in the environmental sector, especially in digital and leadership roles, and we are actively working to change that.

As part of Greenpeace UK’s anti-racism and representation commitments, this role sits within a recruitment process that includes:

• A Guaranteed Interview Scheme for candidates who identify as people of colour and meet the essential criteria for the role.
• An Equal Opportunities form to help monitor who we are reaching and how we can improve. This form is anonymous and is not linked to your application or used in selection decisions.
• In addition, the application process will include a small number of voluntary qualifying questions. These are designed to help us understand who is engaging with the role and to ensure we source and shortlist with diversity, equity and inclusion in mind. Your answers are confidential and will be handled in line with Greenpeace UK’s diversity and anti-racism policies; they will never be used to downgrade or exclude you. Please answer them truthfully if you feel comfortable doing so.
• If you have any access needs or would like to discuss adjustments to the process, Futureheads and Greenpeace UK will be happy to accommodate wherever possible.

Applicant closing date is 3/05/2026.