Social Lead (UK)

About Greenpark

Greenpark is a global, award‑winning digital agency specialising in omnichannel search and social.

Our raison d’etre is to create amazing content that people and algorithms love.

Through data‑led and performance‑driven search and social content we help brands create meaningful connections that impact people’s lives.

Our expertise in Omnichannel Search & Insights, Creative Content and Performance Tech is delivered to a global client portfolio which includes Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom and more.

About the role

As a Social Lead you will play an important role in providing strategic support across our key verticals: Luxury, Food & Drink, Beauty & Wellness and Pharmaceuticals.

Based in the UK you’ll lead social strategy, community management and team delivery across the categories, while immersing yourself in the online/digital media world and staying ahead of industry developments.

• What you’ll do
• Lead social media strategy and community management across our Diamonds, Food & Drink and Pharma accounts, tailoring approaches to each vertical’s audience and objectives.
• Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets.
• Partner with content, creative and paid media teams to develop compelling, platform‑native content that drives awareness, consideration and conversion.
• Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends.
• Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI‑generated answers.
• Own insight and reporting across all verticals—from social listening and competitor benchmarking to campaign analysis—and present recommendations to clients and internal stakeholders.
• Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts.

About you

• Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories.
• Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, or pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously.
• A strong understanding of social platforms, their role in publishing and best‑practice content formats for each channel and audience.
• Knowledge of social search is a huge bonus.
• An understanding of the growing role social plays in AI visibility.
• An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy.
• Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web.
• You live & breathe Greenpark’s core values – ‘We Strive’, ‘Acting Together’ and ‘With Kindness’ – championing openness, respect, innovation and teamwork so that every interaction, both internally and externally, reflects our commitment to our values.
• How we’ll support you
• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure – extra days on top of your holiday allowance.
• A monthly entertainment subscription paid by the company (e. g. Amazon Prime, Netflix, Spotify).
• Private pension and private healthcare insurance.
• Access to VDU eye tests and Employee Assistance Programme (EAP).
• Participation in wellness and peer recognition initiatives (e. g. On The Spot Awards and Value Champion Awards).
• Linked In Learning – access to a leading online learning platform with a wide range of courses.
• Social events – join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad‑hoc events.
• Enhanced maternity/paternity leave allowances.
• Work‑from‑africa policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.

At Greenpark, we believe the best ideas come from the widest range of perspectives.

We welcome and celebrate every background, identity and experience across our global workforce.

By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.

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