At a Glance
- Tasks: Lead social media strategy and community management for top brands in food, beauty, and pharma.
- Company: Join Greenpark, a global digital agency known for creativity and innovation.
- Benefits: Enjoy 25 days holiday, private healthcare, and a monthly entertainment subscription.
- Other info: Hybrid role with opportunities for professional growth and a vibrant company culture.
- Why this job: Make a real impact in the digital world while working with leading brands.
- Qualifications: 5+ years in social media leadership with a passion for community engagement.
The predicted salary is between 49500 - 60500 £ per year.
This is a hybrid role, with 2 days per week required in our London office.
12-month FTC.
About Greenpark
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social.
Our raison d’etre is to create amazing content that people and algorithms love.
How?
Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives.
Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.
We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
Want the real inside scoop? Check it out here
Our Values
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core.
- ‘We Strive ’,
- Acting Together ,
With Kindness are the values that guide us.
About the role
As a
Social Lead , you will play an important role in providing strategic support across our key verticals: food and frink, beauty and wellbeing and pharmaceuticals.
Based in the UK, you'll lead social strategy, community management and team delivery across the categories, while immersing yourself in the online/digital media world and staying ahead of industry developments.
- What you’ll do
- Lead social media strategy and community management across our food and drink, pharma, beauty and luxury accounts, tailoring approaches to each vertical's audience and objectives.
- Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets.
- Partner with content, creative and paid media teams to develop compelling, platform-native content that drives awareness, consideration and conversion.
- Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends.
- Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI-generated answers.
- Own insight and reporting across all verticals - from social listening and competitor benchmarking to campaign analysis – interrogating data to present strategic recommendations to clients and internal stakeholders.
- Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts.
About you
- Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories.
- Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, and pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously.
- Experience in working in regulated industries is preferred.
- A strong understanding of social platforms, their role in publishing, and best-practice content formats for each channel and audience.
- Knowledge of social search is a huge bonus.
- An understanding of the growing role social plays in AI visibility.
- An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy.
- Experienced in social listening and interpretation of social listening data for clients and internal teams to inform decision making.
- Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web.
You live & breathe Greenpark’s core values ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ -championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
- How we’ll support you
- 25 days of holidays per year + UK bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e. g. Amazon Prime, Netflix, Spotify, etc)
- Private pension and private healthcare insurance.
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e. g. On The Spot Awards and Value Champion Awards).
- Linked In Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- Enhanced maternity/paternity leave allowances.
- WFA policy – work from abroad for up to 4 weeks per year.
- Yearly Calm subscription
At Greenpark, we believe the best ideas come from the widest range of perspectives.
We welcome and celebrate every background, identity, and experience across our global workforce.
By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.
All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.
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Social Lead employer: Greenpark
At Greenpark, we pride ourselves on being an independent agency that fosters a vibrant and collaborative work culture. As an Account Director in London, you'll enjoy the benefits of hybrid working, allowing for a balanced professional and personal life while driving impactful digital strategies for renowned clients. With a strong emphasis on employee growth, we provide ample opportunities for skill development and career advancement, all within a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Social Lead
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Greenpark.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Greenpark!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Greenpark, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Greenpark or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Social Lead
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Greenpark:Before hitting send, make sure to tailor your application specifically to Greenpark! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Greenpark
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
