At a Glance
- Tasks: Lead social media strategy and community management for top brands in luxury, food, and pharma.
- Company: Join Greenpark, an award-winning digital agency with a focus on impactful content.
- Benefits: Enjoy 25 days of holiday, competitive salary, and a supportive work environment.
- Other info: Embrace a culture of kindness, respect, and collaboration while driving innovation.
- Why this job: Make a real impact by shaping social strategies for global brands and staying ahead of trends.
- Qualifications: 5+ years in social media leadership with experience across various verticals.
The predicted salary is between 50000 - 60000 £ per year.
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
As a Social Lead, you will play an important role in providing strategic support across our key verticals: Luxury, Food & Drink, Beauty & Wellbeing and Pharmaceuticals. Based in the UK, you'll lead social strategy, community management and team delivery across the categories, while immersing yourself in the online/digital media world and staying ahead of industry developments.
What you’ll do:
- Lead social media strategy and community management across our Diamonds, Food & Drink and Pharma accounts, tailoring approaches to each vertical's audience and objectives.
- Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets.
- Partner with content, creative and paid media teams to develop compelling, platform-native content that drives awareness, consideration and conversion.
- Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends.
- Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI-generated answers.
- Own insight and reporting across all verticals - from social listening and competitor benchmarking to campaign analysis - presenting recommendations to clients and internal stakeholders.
- Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts.
About you:
- Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories.
- Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, or pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously.
- A strong understanding of social platforms, their role in publishing, and best-practice content formats for each channel and audience.
- Knowledge of social search is a huge bonus.
- An understanding of the growing role social plays in AI visibility.
- An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy.
- Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web.
- You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
How we’ll support you:
25 days of holidays per year + UK
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greenpark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greenpark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greenpark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greenpark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greenpark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greenpark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greenpark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greenpark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greenpark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greenpark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
