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- Tasks: Lead and optimise Greenpark's paid media strategy across various digital platforms.
- Company: Join a forward-thinking agency that values innovation and teamwork.
- Benefits: Enjoy 25 days holiday, wellness initiatives, and a monthly entertainment subscription.
- Why this job: Shape the future of paid media while driving impactful client growth strategies.
- Qualifications: 5+ years in paid media with strong leadership and analytical skills.
- Other info: Collaborative culture that celebrates diversity and encourages personal development.
The predicted salary is between 43200 - 72000 Ā£ per year.
As Paid Media Director, you will lead the strategic development, execution, and optimisation of Greenpark's paid media practice across paid search, paid social, and emerging digital platforms. You will drive the evolution of our media capability, building an integrated performance team, designing client growth strategies, and ensuring Greenpark remains at the forefront of paid media innovation. This role requires both a strategist and an operator, someone who can translate commercial objectives into performance frameworks, guide the team to deliver worldāclass results, and shape the future of paid media within our Omnichannel Search practice.
What You'll Do
- Lead the Paid Media Function
- Oversee and evolve the Paid Media team across paid search and paid social disciplines.
- Manage, coach, and inspire a growing team of channel specialists and managers, fostering a culture of curiosity, collaboration, and performance.
- Build scalable processes, frameworks, and best practices across campaign planning, activation, measurement, and optimisation.
- Support recruitment and capability expansion, including two new Paid Social Managers joining the team.
- Drive Strategic Media Planning
- Lead integrated media planning across paid search, paid social, and other performance channels to deliver measurable business outcomes.
- Partner with clients and internal stakeholders to translate marketing goals into actionable paid media strategies.
- Ensure strategic alignment between media activity, creative content, and data insights.
- Develop multiāmarket and multiāplatform frameworks that balance brand and performance objectives.
- Deliver Channel Excellence
- Oversee execution across platforms including Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, and other emerging media partners.
- Monitor and optimise campaign performance against key metrics such as ROI, CPA, ROAS, engagement, and brand lift.
- Champion audience intelligence, dataādriven decisionāmaking, and crossāchannel optimisation.
- Introduce testāandālearn roadmaps and performance forecasting models to drive growth and innovation.
- Collaborate Across the Agency
- Work closely with Greenpark's Omnichannel Search, Content, and Insights teams to ensure an integrated approach to content and media.
- Contribute to strategic pitches, thought leadership, and client workshops.
- Partner with the Head of Omnichannel Search to define and expand the Paid Media proposition across regions.
About You
- Proven experience, ideally five years or more, leading Paid Media teams within an agency or largeāscale ināhouse marketing function.
- Deep expertise in both paid search and paid social, with demonstrable success in managing largeāscale campaigns and multiāmarket strategies.
- Strong understanding of broader media planning principles and how to balance performance with brand growth.
- Experience managing and mentoring teams across disciplines, with a focus on capability development and collaboration.
- Highly analytical, with a commercial mindset and confidence interpreting data to shape strategic decisions.
- Handsāon familiarity with key platforms including Google Ads, Meta Ads Manager, SA360, and analytics or reporting tools.
- Excellent stakeholder management and presentation skills, able to translate complexity into clarity for senior clients.
- Enthusiasm for innovation in performance marketing, automation, measurement, and AIādriven optimisation.
- You live and breathe Greenpark's core values of openness, respect, innovation, and teamwork, ensuring every interaction reflects our purpose and culture.
How We'll Support You
- 25 days of holiday per year, plus UK bank holidays and your birthday off.
- Christmas closure (additional days on top of your holiday allowance).
- A monthly entertainment subscription paid by the company (for example, Amazon Prime, Netflix, or Spotify).
- Private pension and private healthcare insurance.
- Free VDU eye tests and access to our Employee Assistance Programme.
- Wellness and peer recognition initiatives such as On The Spot Awards and Value Champion Awards.
- Referral bonus scheme.
- LinkedIn Learning Hub licence to support your continued selfādevelopment.
- Regular social events including Spring, Summer, Halloween, and Christmas parties, plus adāhoc gatherings throughout the year.
- Enhanced maternity and paternity leave allowances.
- Workāfromāabroad policy for up to four weeks per year.
- Annual Calm subscription.
At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we ensure everyone's voice is heard and everyone can thrive. All applications will be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other protected characteristic.
Paid Media Director in London employer: Greenpark
Contact Detail:
Greenpark Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Paid Media Director in London
āØTip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Paid Media Director role. You never know who might have the inside scoop on an opening or can put in a good word for you.
āØTip Number 2
Show off your skills! Create a portfolio that highlights your best paid media campaigns and results. This will give potential employers a clear view of what you can bring to the table, especially when it comes to driving growth and innovation.
āØTip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've successfully managed large-scale campaigns and how you can help shape the future of paid media at Greenpark.
āØTip Number 4
Don't forget to apply through our website! Itās the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Greenpark team.
We think you need these skills to ace Paid Media Director in London
Some tips for your application š«”
Show Your Strategic Side: When writing your application, make sure to highlight your experience in leading paid media strategies. We want to see how you've translated commercial objectives into successful campaigns, so donāt hold back on the details!
Be Data-Driven: We love numbers! Include specific metrics and results from your past campaigns to demonstrate your analytical skills. Show us how youāve used data to optimise performance and drive growth.
Team Spirit Matters: As a Paid Media Director, you'll be managing and inspiring a team. Share examples of how you've coached or mentored others in your previous roles. Weāre all about collaboration and fostering a positive culture!
Apply Through Our Website: Ready to take the plunge? Make sure to submit your application through our website. Itās the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Greenpark
āØKnow Your Platforms Inside Out
As a Paid Media Director, you'll need to demonstrate your expertise in platforms like Google Ads, Meta, and TikTok. Make sure youāre familiar with the latest features and best practices for each platform. Prepare specific examples of campaigns you've managed and the results achieved to showcase your hands-on experience.
āØShowcase Your Leadership Skills
This role involves managing and inspiring a team, so be ready to discuss your leadership style. Think about times when you've coached team members or fostered collaboration. Highlight how youāve built scalable processes and frameworks that have led to successful campaign outcomes.
āØAlign Strategy with Business Goals
Be prepared to talk about how you translate commercial objectives into actionable media strategies. Bring examples of how you've partnered with clients to achieve measurable business outcomes. This will show your ability to align media activity with broader marketing goals.
āØEmphasise Data-Driven Decision Making
In this role, analytical skills are key. Be ready to discuss how you've used data to optimise campaigns and drive performance. Share specific metrics you've tracked, such as ROI and engagement rates, and how these insights informed your strategic decisions.
