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For Companies At a Glance
- Tasks: Lead digital strategies for luxury brands and create impactful content that drives engagement.
- Company: Dynamic agency in London with a focus on luxury brands and innovative digital solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of luxury branding in the digital space and collaborate with creative minds.
- Qualifications: 6-10 years in digital strategy, with a strong luxury background and data-driven mindset.
- Other info: Join a vibrant team that values creativity, collaboration, and continuous learning.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Location: London (Hybrid)
Department: Strategy
Reports to: Head of Strategy & Chief Strategy Officer
The Role
We are looking for a Digital Strategist â Luxury to join our growing London teamâsomeone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem. You will shape strategies that influence consumer perception and drive business performance, working across owned, earned, and paid channelsâfrom Meta and Google to influencers, partnerships, and emerging platforms. You will collaborate with creatives, comms, and performance specialists to ensure every idea lands with purpose and precision.
What You Will Do
- Strategic Leadership
- Lead digital strategy across our luxury clients, connecting business & brand ambition to measurable digital outcomes.
- Develop insight-led strategies that define how brands show up across the digital landscape.
- Craft smart, inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands.
- Act as a client partnerâpresenting strategy clearly, building trust, and shaping longâterm digital direction.
- Channel & Ecosystem Strategy
- Design integrated strategies across paid, owned, and earnedâincluding Meta, Google, YouTube, TikTok, and emerging platforms.
- Work closely with media partners to inform audience targeting, creative testing, and performance frameworks.
- Identify opportunities for influencer, creator, and partnership collaborations that drive brand credibility and reach.
- Lead content strategy, with emphasis on digging deep into the origins of a product or category and constructing rich, persuasive content experiences balancing storytelling, engagement, and performance.
- Measurement & Growth
- Define the right KPIs for brand and performance campaigns, ensuring creative and media are working toward shared outcomes.
- Partner with analytics teams to interpret results, extract insights, and evolve strategies based on evidence.
- Promote test-and-learn approaches, keeping our clients at the forefront of digital innovation.
- Collaboration & Mentorship
- Contribute to the strategic direction of the agency.
- Bring energy, curiosity, and collaboration to every briefâworking seamlessly with creative, comms, and performance teams.
What You Bring
- 6â10 years' experience in digital or integrated strategyâagency background essential.
- Minimum 3 years luxury experience, and track record of initiating & creating rich brand content experiences.
- Strong understanding of how digital channels work together to build brands and drive performance.
- Handsâon experience with Meta, Google, YouTube, TikTok, influencers, and partnerships.
- Confident using data and analytics to shape creative, targeting, and optimization.
- A passion for brands, culture, and the everâevolving digital landscape.
- Excellent presentation and storytelling skillsâable to simplify complexity and inspire clients.
Digital Strategist - Luxury (London) employer: Greenpark
Contact Detail:
Greenpark Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Strategist - Luxury (London)
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work, especially any projects related to luxury brands. Use social media to share insights and strategies you've developedâthis will help you stand out as a thought leader in digital strategy.
â¨Tip Number 3
Prepare for interviews by researching the companyâs recent campaigns and their digital presence. Be ready to discuss how you can contribute to their strategy and bring fresh ideas to the table. Tailor your responses to show you understand their brand and audience.
â¨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to follow up after submitting your applicationâshowing enthusiasm can really make a difference in landing that interview.
We think you need these skills to ace Digital Strategist - Luxury (London)
Some tips for your application đŤĄ
Show Your Passion for Luxury: When you're writing your application, let your love for luxury brands shine through! Share specific examples of how you've engaged with luxury content or campaigns in the past. We want to see that you understand the nuances of this market.
Be Insight-Driven: Make sure to highlight your ability to turn insights into actionable strategies. Use concrete examples from your experience where you've successfully shaped digital strategies based on data and insights. This is key for us!
Craft a Compelling Narrative: Your application should tell a story about your journey in digital strategy. We love a good narrative! Make it engaging and ensure it reflects your unique approach to driving brand perception and performance.
Tailor Your Application: Don't just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Digital Strategist role. We appreciate when candidates take the time to connect their background with our needs.
How to prepare for a job interview at Greenpark
â¨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital strategy, especially within the luxury sector. Familiarise yourself with how brands are leveraging platforms like Meta, Google, and TikTok. This knowledge will help you speak confidently about your insights and strategies.
â¨Craft Your Success Stories
Prepare specific examples from your past experiences that showcase your ability to develop insight-led strategies and create impactful content. Be ready to discuss how you've driven engagement and performance for luxury brands, as this will demonstrate your expertise.
â¨Showcase Your Collaborative Spirit
Highlight your experience working with cross-functional teams, such as creatives and performance specialists. Share anecdotes that illustrate your ability to build trust and foster collaboration, as this role requires seamless teamwork to achieve strategic goals.
â¨Be Data-Driven
Emphasise your hands-on experience with data and analytics. Prepare to discuss how you've used KPIs to measure success and evolve strategies based on insights. This will show that you understand the importance of evidence-based decision-making in digital strategy.