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- Tasks: Lead digital strategies for luxury brands and create impactful content that drives engagement.
- Company: Join Greenpark, a global award-winning digital agency with a collaborative culture.
- Benefits: Enjoy 25 days holiday, private healthcare, and a monthly entertainment subscription.
- Why this job: Shape the future of luxury brands in a dynamic digital landscape.
- Qualifications: 6-10 years in digital strategy with luxury experience and strong analytical skills.
- Other info: Be part of a diverse team that values respect, inclusivity, and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
FTC until the end of the year
Location: London (Hybrid)
About Greenpark
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d'ĂŞtre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.
Our Values
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. 'We Strive', 'Acting Together', 'With Kindness' are the values that guide us.
About the role
We’re looking for a Digital Strategist – Luxury, to join our growing London team—someone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem. You’ll shape strategies that influence consumer perception and drive business performance, working across owned, earned, and paid channels—from Meta and Google to influencers, partnerships, and emerging platforms. You’ll collaborate with creatives, comms, and performance specialists to ensure every idea lands with purpose and precision.
What you’ll do
- Strategic Leadership
- Lead digital strategy across our luxury clients, connecting business & brand ambition to measurable digital outcomes.
- Develop insight-led strategies that define how brands show up across the digital landscape.
- Craft smart, inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands.
- Act as a client partner—presenting strategy clearly, building trust, and shaping long-term digital direction.
- Channel & Ecosystem Strategy
- Design integrated strategies across paid, owned, and earned—including Meta, Google, YouTube, TikTok, and emerging platforms.
- Work closely with media partners to inform audience targeting, creative testing, and performance frameworks.
- Identify opportunities for influencer, creator, and partnership collaborations that drive brand credibility and reach.
- Lead content strategy, with emphasis on digging deep into the origins of a product or category and constructing rich, persuasive content experiences, balancing storytelling, engagement, and performance.
- Measurement & Growth
- Define the right KPIs for brand and performance campaigns, ensuring creative and media are working toward shared outcomes.
- Partner with analytics teams to interpret results, extract insights, and evolve strategies based on evidence.
- Promote test-and-learn approaches, keeping our clients at the forefront of digital innovation.
- Collaboration & Mentorship
- Contribute to the strategic direction of the agency.
- Bring energy, curiosity, and collaboration to every brief—working seamlessly with creative, comms, and performance teams.
About you
- 6–10 years' experience in digital or integrated strategy—agency background essential.
- Minimum 3 years luxury experience, and track record of initiating & creating rich brand content experiences.
- Strong understanding of how digital channels work together to build brands and drive performance.
- Hands-on experience with Meta, Google, YouTube, TikTok, influencers, and partnerships.
- Confident using data and analytics to shape creative, targeting, and optimization.
- A passion for brands, culture, and the ever-evolving digital landscape.
- Excellent presentation and storytelling skills—able to simplify complexity and inspire clients.
- You live & breathe Greenpark's core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.
How we’ll support you
- 25 days of holidays per year + UK bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance).
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc).
- Private pension and private healthcare insurance.
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- Enhanced maternity/paternity leave allowances.
- WFA policy – work from abroad for up to 4 weeks per year.
- Yearly Calm subscription.
At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we're committed to ensuring everyone's voice is heard and everyone can thrive.
All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.
Digital Strategist in London employer: Greenpark
Contact Detail:
Greenpark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your understanding of digital strategy. Make sure it’s easy to access and share—this could be your ticket to impressing hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and how you can contribute to their mission. Tailor your responses to reflect how your experience aligns with their needs—this will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Greenpark.
We think you need these skills to ace Digital Strategist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Strategist role. Highlight your experience in luxury brands and how it aligns with our values at Greenpark. We want to see how you can connect business ambitions to measurable digital outcomes!
Showcase Your Insights: We love data-led strategies! In your application, share examples of how you've used insights to craft impactful digital content. This will show us that you understand the importance of turning data into engaging narratives.
Be Creative with Your Briefs: When discussing your past work, focus on how you’ve crafted inspiring briefs that fuel creative ideas. We’re looking for someone who can bring energy and curiosity to every project, so let that shine through in your application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Greenpark
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital strategy, especially within the luxury sector. Familiarise yourself with how brands like Unilever and Campari Group are leveraging omnichannel strategies. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Craft Insightful Questions
Prepare thoughtful questions that show your understanding of Greenpark's values and approach. Ask about their recent campaigns or how they measure success across different channels. This not only demonstrates your interest but also your strategic mindset.
✨Showcase Your Storytelling Skills
Since storytelling is key in digital strategy, be ready to share examples of how you've crafted compelling narratives for brands. Highlight specific campaigns where your insights led to measurable outcomes, showcasing your ability to connect data with creativity.
✨Emphasise Collaboration
Greenpark values teamwork, so be prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Share experiences where your input helped shape a project, and illustrate how you can bring energy and curiosity to their team.