At a Glance
- Tasks: Support the Digital PR team in creating impactful campaigns for top brands.
- Company: Join Greenpark, a global digital agency known for creativity and innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and a learning budget.
- Other info: Be part of a diverse, values-led culture that champions collaboration and respect.
- Why this job: Make a real impact in the digital media world while building valuable relationships.
- Qualifications: Experience in SEO/AEO and client-facing roles, preferably in the B2B food sector.
The predicted salary is between 40000 - 50000 £ per year.
About Greenpark
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
Our Values
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
About the role
As a Digital PR Manager you will have an important role in providing support to the Digital PR team. You will be required to immerse yourself in the Online/Digital media world, learning quickly and honing your skills and knowledge of the industry.
Your role will be crucial in assisting the Digital PR team, providing support in Digital PR strategy for a blue-chip client in the food sector, and in managing client relationships and campaign execution across the UK and US markets.
What you’ll do
- Work closely with the Head of Digital PR and wider account team to deliver Digital PR campaigns;
- Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars.
- Conduct relevant research into strong story/PR/content ideas.
- Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns.
- Measuring and reporting of link building efforts.
- Taking the lead on Digital PR strategy for the US & UK markets including campaign-level ideation, collaborating with influencers and experts as required to strengthen campaigns, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs.
- Monitoring the news cycle for reactive opportunities for link placement.
- Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR.
- Client management including creating presentations for key client meetings, communicating with client to a high standard on email and on video calls on a regular basis and pro-actively escalating any issues to Head of Digital PR and wider account team.
About you
- Good working knowledge of SEO and/or AEO (Answer Engine Optimisation), with a solid understanding of offsite strategies and link building.
- Comfortable building, leading and executing Digital PR strategies from the ground up.
- Confident and comfortable in client-facing situations, with experience presenting to and communicating with blue-chip clients.
- B2B food market experience preferred.
- Experience working across UK and US markets, with an understanding of media landscapes and relevant journalist/publisher contacts in both.
- You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
How we’ll support you
- A competitive salary and benefits package.
- Hybrid working, with flexibility around how and where you work.
- A learning & development budget to support your growth.
- A collaborative, values-led culture that celebrates diverse perspectives.
At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.
Digital PR Manager in London employer: Greenpark
Greenpark is an excellent employer for those passionate about social media and community engagement, offering a dynamic work culture that values creativity and innovation. With a focus on employee growth, the company provides opportunities for professional development and encourages collaboration among team members. Located remotely, this role allows for flexibility while connecting with diamond enthusiasts across the USA, making it a rewarding position for individuals looking to make a meaningful impact in the luxury jewellery sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greenpark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greenpark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greenpark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greenpark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greenpark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greenpark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greenpark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greenpark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greenpark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greenpark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
