Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital strategies for luxury brands and create impactful content that drives engagement.
- Company: Dynamic agency in London with a focus on luxury brands and innovative digital solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of luxury branding in the digital space and collaborate with creative minds.
- Qualifications: 6-10 years in digital strategy, with a strong luxury background and excellent presentation skills.
- Other info: Join a vibrant team that values curiosity and collaboration in a fast-paced environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London (Hybrid)
Department: Strategy
Reports to: Head of Strategy & Chief Strategy Officer
The Role
We are looking for a Digital Strategist â Luxury to join our growing London teamâsomeone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem. You will shape strategies that influence consumer perception and drive business performance, working across owned, earned, and paid channelsâfrom Meta and Google to influencers, partnerships, and emerging platforms. You will collaborate with creatives, comms, and performance specialists to ensure every idea lands with purpose and precision.
What You Will Do
- Strategic Leadership
- Lead digital strategy across our luxury clients, connecting business & brand ambition to measurable digital outcomes.
- Develop insight-led strategies that define how brands show up across the digital landscape.
- Craft smart, inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands.
- Act as a client partnerâpresenting strategy clearly, building trust, and shaping longâterm digital direction.
- Channel & Ecosystem Strategy
- Design integrated strategies across paid, owned, and earnedâincluding Meta, Google, YouTube, TikTok, and emerging platforms.
- Work closely with media partners to inform audience targeting, creative testing, and performance frameworks.
- Identify opportunities for influencer, creator, and partnership collaborations that drive brand credibility and reach.
- Lead content strategy, with emphasis on digging deep into the origins of a product or category and constructing rich, persuasive content experiences balancing storytelling, engagement, and performance.
- Measurement & Growth
- Define the right KPIs for brand and performance campaigns, ensuring creative and media are working toward shared outcomes.
- Partner with analytics teams to interpret results, extract insights, and evolve strategies based on evidence.
- Promote test-and-learn approaches, keeping our clients at the forefront of digital innovation.
- Collaboration & Mentorship
- Contribute to the strategic direction of the agency.
- Bring energy, curiosity, and collaboration to every briefâworking seamlessly with creative, comms, and performance teams.
What You Bring
- 6â10 years' experience in digital or integrated strategyâagency background essential.
- Minimum 3 years luxury experience, and track record of initiating & creating rich brand content experiences.
- Strong understanding of how digital channels work together to build brands and drive performance.
- Handsâon experience with Meta, Google, YouTube, TikTok, influencers, and partnerships.
- Confident using data and analytics to shape creative, targeting, and optimization.
- A passion for brands, culture, and the everâevolving digital landscape.
- Excellent presentation and storytelling skillsâable to simplify complexity and inspire clients.
Digital Strategist - Luxury (London) employer: Greenpark
Contact Detail:
Greenpark Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Strategist - Luxury (London)
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opportunity!
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any projects related to luxury brands. This is your chance to shine and demonstrate how you can turn insights into impactful digital content.
â¨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their digital strategies and think about how you can contribute. Bring fresh ideas to the tableâshow them youâre not just another candidate, but the one they need!
â¨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Make sure to tailor your application to highlight your experience in digital strategy and luxury brandsâitâll make you stand out!
We think you need these skills to ace Digital Strategist - Luxury (London)
Some tips for your application đŤĄ
Show Your Passion for Luxury: When you're writing your application, let your love for luxury brands shine through! We want to see how you connect with the essence of luxury and how that influences your digital strategies. Make it personal and engaging!
Be Insightful and Strategic: Weâre all about insights at StudySmarter, so make sure to highlight your experience in crafting insight-led strategies. Share specific examples of how you've turned insights into impactful digital content that drove engagementâthis is your chance to impress us!
Tailor Your Application: Donât just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with the Digital Strategist role. Show us how your background fits perfectly with what weâre looking for in this position.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss any important updates. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Greenpark
â¨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital strategy, especially within the luxury sector. Familiarise yourself with how brands are leveraging platforms like Meta, Google, and TikTok. This knowledge will help you speak confidently about your insights and strategies.
â¨Craft Your Story
Prepare to share specific examples of your past work that demonstrate your ability to create impactful digital content. Think about how you've shaped strategies that influenced consumer perception and drove business performance. A compelling narrative will showcase your experience effectively.
â¨Understand the Brand's Voice
Research the company and its luxury clients thoroughly. Understand their brand values, target audience, and previous campaigns. This will allow you to tailor your responses and show how you can align your strategies with their vision during the interview.
â¨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the industry. Inquire about their current digital strategies, challenges they face, or how they measure success. This not only shows your interest but also positions you as a strategic thinker.