Digital PR Manager (UK)

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data‑led and performance‑driven search and social content to help brands create meaningful connections that impact people’s lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in‑house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As a Digital PR Manager you will have an important role in providing support to Greenpark partner with a network of experts and influencers to deliver key narratives in the press, TV & radio. You will be required to build these experts’ profiles and secure media placements for them on an ongoing basis. Your role will be crucial in building and maintaining a strong network of media contacts.

What you’ll do

• Work closely with the Head of Digital PR and wider account team to deliver expert and influencer strategy.
• Develop and maintain strong personal relationships with key publishers (journalists, producers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars.
• Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for expert and influencer placement.
• Sourcing experts and influencers from a wide range of backgrounds to appear in Tier One media across the US market, both local and national.
• Delivering media training to experts and influencers to help them shape their narratives and build their brands.
• Placing expert comment, interviews and opinion pieces with experts and influencers with Tier One media across the US market, both local and national.
• Measuring and reporting on impact of expert and influencer profile growth and placements.
• Monitoring the news cycle for reactive opportunities for expert/influencer placement.
• Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines.
• Client management including creating presentations for key client meetings, communicating with client to a high standard on email and on video calls on a regular basis and pro‑actively escalating any issues to Head of Digital PR and wider account team.
• Ad hoc related tasks as required.

About you

• Obsessive attention to detail and quality of work;
• Personal interest in current trends across one or more areas;
• Commitment to developing themselves and the Greenpark offering;
• Showing the ability to evolve their skills and take on more responsibility;
• Proactive and self‑motivating approach to work and innovation;
• Positive, nurturing, and appropriate interactions with all colleagues;
• Ability to work under pressure under office‑based and remote conditions;
• Strong interpersonal and communication skills;
• A team player;
• You live & breathe Greenpark’s core value of We Strive, Acting Together With Kindness. Championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays, and your birthday off.
• Christmas closure – extra days on top of your holiday allowance.
• A monthly entertainment subscription paid by the company (e.g., Amazon Prime, Netflix, Spotify, etc).
• Private pension and private healthcare insurance.
• Access to VDU eye tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g., On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Referral Bonus Scheme.
• Social events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad‑hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.