At a Glance
- Tasks: Support the Digital PR team in creating impactful campaigns for top brands.
- Company: Join an award-winning digital agency with a focus on creativity and collaboration.
- Benefits: Enjoy 25 days holiday, private healthcare, and a monthly entertainment subscription.
- Other info: Embrace a culture of inclusivity and innovation with excellent career growth opportunities.
- Why this job: Make a real impact in the digital media world while working with global clients.
- Qualifications: Experience in SEO/AEO and client-facing roles, with a passion for digital PR.
The predicted salary is between 56700 - 69300 £ per year.
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social.
Our raison d’etre is to create amazing content that people and algorithms love.
How?
Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives.
Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.
We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here
Our Values
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core.
‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ are the values that guide us.
About the role
As a
Digital PR Manager you will have an important role in providing support to the Digital PR team.
You will be required to immerse yourself in the Online/Digital media world, learning quickly and honing your skills and knowledge of the industry.
Your role will be crucial in assisting the Digital PR team, providing support in Digital PR strategy for a blue-chip client in the food sector, and in managing client relationships and campaign execution across the UK and US markets.
- What you’ll do
- Work closely with the Head of Digital PR and wider account team to deliver Digital PR campaigns;
- Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars.
- Conducting relevant research into strong story/PR/content ideas.
- Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns
- Measuring and reporting of link building efforts
- Taking the lead on Digital PR strategy for the US & UK markets including campaign-level ideation, collaborating with influencers and experts as required to strengthen campaigns, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs.
- Monitoring the news cycle for reactive opportunities for link placement.
- Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR.
- Client management including creating presentations for key client meetings, communicating with client to a high standard on email and on video calls on a regular basis and pro-actively escalating any issues to Head of Digital PR and wider account team.
- Ad hoc related tasks as required
About you
- Good working knowledge of SEO and/or AEO (Answer Engine Optimisation), with a solid understanding of offsite strategies and link building
- Comfortable building, leading and executing Digital PR strategies from the ground up
- Confident and comfortable in client-facing situations, with experience presenting to and communicating with blue-chip clients
- Experience working across UK and US markets, with an understanding of media landscapes and relevant journalist/publisher contacts in both
You live & breathe Greenpark’s core values ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
- How we’ll support you
- 25 days of holidays per year + UK bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e. g. Amazon Prime, Netflix, Spotify, etc)
- Private pension and private healthcare insurance.
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e. g. On The Spot Awards and Value Champion Awards).
- Linked In Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- Enhanced maternity/paternity leave allowances.
- WFA policy – work from abroad for up to 4 weeks per year.
- Yearly Calm subscription
At Greenpark, we believe the best ideas come from the widest range of perspectives.
We welcome and celebrate every background, identity, and experience across our global workforce.
By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.
All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.
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Digital PR Director employer: Greenpark
Greenpark is an exceptional employer that champions a culture of kindness, respect, and collaboration, making it a fantastic place for professionals in the digital PR space. With generous benefits such as 25 days of holiday, private healthcare, and opportunities for personal growth through LinkedIn Learning, employees are supported in both their professional and personal lives. Located in a vibrant environment, Greenpark offers a unique chance to work with prestigious global clients while fostering a diverse and inclusive workplace where every voice is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Director
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Greenpark. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Greenpark, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Greenpark inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Director
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Greenpark. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Greenpark.
How to prepare for a job interview at Greenpark
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
