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For Companies At a Glance
- Tasks: Lead marketing strategies for our app and loyalty programmes, driving customer engagement.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact in British hospitality while developing your marketing skills.
- Qualifications: 3+ years in marketing, strong communication skills, and a degree in marketing or digital.
- Other info: Dynamic team environment with opportunities for career growth and training.
The predicted salary is between 28800 - 43200 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.
To develop and lead the execution of the customer facing channel plan for app and loyalty, working with the divisional teams to deliver the execution of the group loyalty programme to customers. This role will work in close conjunction with the Loyalty Activation Manager and Loyalty Marketing Manager – Sports.
Your role as Marketing Manager:
- Develop and manage customer engagement plan for App and Loyalty, pulling on marketing levers to put the GK App front and centre of communications.
- Enable Divisional marketing to activate App and Loyalty channel plans.
- Responsible for activating loyalty campaigns through Group and Divisional activations.
- Work with Implementation and CRM teams to develop appropriate and timely comms for ATC.
- Review customer journeys to ensure App and Loyalty are embedded within individual brands, working with brand teams to deliver brand playbooks to support app and loyalty.
- Embed and promote App and Loyalty channel activation best practice in Divisions/B&B.
What you’ll bring…
- A self-starter, who is continuously curious to source new information and develop new solutions.
- Experience with project planning and implementation.
- Experience with working cross functionally to achieve results.
- Communication skills on a 1:1 and broadcast level, able to present with impact to senior stakeholders.
- Attention to detail in all forms of information sharing and communication.
- Degree in marketing and/or digital qualifications/CIM accreditation.
- Minimum 3 years’ experience working in a Marketing Team, with specific experience in delivering complex multi-channel campaigns.
- Demonstrable experience of working cross functionally to deliver results.
- Evidence of creating and implementing footfall driving campaigns into multi-site retail/hospitality outlets.
- Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview.
- Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey.
- Building strong, effective relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working.
Additional Information:
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Marketing Manager - FTC (Hiring Immediately) employer: greeneking
Contact Detail:
greeneking Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - FTC (Hiring Immediately)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the Greene King family.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in multi-channel campaigns and your ability to work cross-functionally.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining Greene King and contributing to our mission of pouring happiness into lives.
We think you need these skills to ace Marketing Manager - FTC (Hiring Immediately)
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and enthusiasm align with our mission to pour happiness into lives!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in multi-channel campaigns and how you've worked cross-functionally. We’re looking for specific examples that show you can deliver results!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Attention to detail is crucial, so proofread before hitting send!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on joining our team!
How to prepare for a job interview at greeneking
✨Know Your Stuff
Before the interview, dive deep into Greene King's history and values. Understand their mission to pour happiness into lives and how that translates into their marketing strategies. This will help you connect your experience with their goals.
✨Showcase Your Campaign Success
Be ready to discuss specific multi-channel campaigns you've delivered in the past. Highlight your role in project planning and implementation, and how you worked cross-functionally to achieve results. Use metrics to back up your success!
✨Engage with Insights
Since the role involves working with insights data, prepare to talk about how you've used data to inform your marketing decisions. Share examples of how you've extracted relevant findings to drive customer engagement and loyalty.
✨Build Relationships
Emphasise your ability to build strong relationships across teams. Discuss how you've collaborated with different departments to create effective marketing strategies. This is key for a role that requires working closely with divisional teams and stakeholders.