At a Glance
- Tasks: Lead media partnerships strategy and drive commercial growth across divisions.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, hybrid working, and a vibrant team culture.
- Other info: Dynamic role with opportunities to collaborate across multiple teams and brands.
- Why this job: Make an impact in the exciting world of media and advertising partnerships.
- Qualifications: Experience in brand and digital partnerships, with strong relationship management skills.
The predicted salary is between 36000 - 60000 € per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
This role is for a position related to media and advertising partnerships and requires specific experience in this space.
Responsibilities- Develop and lead the Partnerships strategy within Greene King focusing on volume driving commercial partnerships both group wide and for divisions.
- Create a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk to maximise both economies of scale and commercial value.
- Develop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growth.
- Collaborate with Pricing Lead and specific brand/format teams to understand the role of partnerships & affiliates now & in the future as part of brand & price proposition.
- Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own and develop critical paths for partnerships and related processes within Greene King.
- Own and negotiate commercial contracts including media buys with key partners.
- Develop a pipeline of volume-driving partnership opportunities to propose to the business.
- Collaborate with Digital including Loyalty team to plan the role of external partnerships alongside the development of Greene King Loyalty programme and ensure a complementary approach.
- Work with marketing and pricing teams to optimise existing deals available for profitability.
- Leverage partnership media inventory to communicate key seasonal campaign messaging. Ensure partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand's deals, offers and Ts and Cs.
- Maintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices.
- Demonstrable track record in brand and digital partnership activations.
- Solid understanding of commercial and technical foundations including use of 1PD and tracking/tagging.
- Demonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.
- The industry is exciting for you.
- Inquisitive nature.
- Ability to simplify insight and tell a story with the data.
- Enjoy collaborating, working with multiple teams across the business and building relationships externally with partners.
- Happy to challenge the status quo using your insight.
- Balance the commercial view with the customer need.
- Helpful and supportive – this is a business partnering role.
- Working across multiple brands.
- Distilling data & sharing insight.
- Preferred experience working specifically with external partners & affiliates.
Media Partnerships Manager (Mat Cover) - 12 months FTC (50/50 hybrid) in Westminster employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a Media Partnerships Manager, you'll enjoy a competitive salary, flexible hybrid working arrangements, and the opportunity to collaborate with a diverse team dedicated to driving innovation in media partnerships. With a strong focus on employee growth and development, we provide a supportive environment where your contributions are valued, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Media Partnerships Manager (Mat Cover) - 12 months FTC (50/50 hybrid) in Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the media and advertising space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn.
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone about the role, make sure to highlight your experience in brand and digital partnerships. Share specific examples of how you've driven transaction growth or optimised deals in the past.
✨Tip Number 3
Be prepared for interviews! Research Greene King and their current partnerships. Think about how you can contribute to their mission of pouring happiness into lives and how your background aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Greene King team and making an impact in the media partnerships space.
We think you need these skills to ace Media Partnerships Manager (Mat Cover) - 12 months FTC (50/50 hybrid) in Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Media Partnerships Manager role. Highlight your experience in media and advertising partnerships, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills can contribute to our mission at Greene King. Be specific about your experience with partnerships and how you can drive growth.
Showcase Your Data Skills:Since this role involves monitoring key performance metrics, make sure to highlight your experience with data analysis. Share examples of how you've used data to inform decisions and drive results in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Greene King
✨Know Your Partnerships Inside Out
Before the interview, dive deep into Greene King's existing partnerships and their impact on the business. Be ready to discuss how you can enhance these relationships and drive transaction growth. Showing that you understand their current strategies will impress the interviewers.
✨Showcase Your Data Skills
Since this role involves monitoring key performance metrics, come prepared with examples of how you've used data to inform decisions in past roles. Highlight your experience with KPIs like Return on Investment and Conversion Rates, and be ready to explain how you can apply this knowledge at Greene King.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so be sure to share examples of successful collaborations from your previous jobs. Discuss how you’ve built relationships with partners and internal teams, and how you can bring that same energy to Greene King.
✨Be Ready to Challenge the Status Quo
Greene King values innovation, so think about times when you've successfully challenged existing processes or introduced new ideas. Prepare to discuss how you can bring fresh insights to their partnerships strategy and help them stay ahead in the industry.
