At a Glance
- Tasks: Lead media partnerships strategy and drive growth through collaborations with major brands.
- Company: Join Greene King, the UK's leading pub company and brewer with a rich history.
- Benefits: Competitive salary, discounts, wellness support, and career advancement opportunities.
- Other info: Exciting opportunity to work across multiple brands and industries.
- Why this job: Make an impact in a dynamic role that blends creativity and strategy in media partnerships.
- Qualifications: Experience in brand and digital partnerships, strong analytical skills, and a collaborative spirit.
The predicted salary is between 35000 - 45000 € per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
The Media Partnerships Manager at Greene King leads the development and execution of a commercial partnerships strategy focused on driving growth through media and advertising collaborations across the business. The role acts as the key contact for major partners such as Blue Light Card, AA and Tesco Clubcard, building strong relationships to increase transactions while centralising partnerships into a Centre of Excellence to maximise efficiency and value. Working cross‐functionally with pricing, digital, marketing and loyalty teams, the manager ensures partnerships align with brand and pricing strategy, optimises performance using key metrics like ROI and conversion, and communicates insights clearly to stakeholders. The role also owns contract negotiations, develops new partnership opportunities, oversees campaign delivery through partner channels, and stays up to date with industry trends to continuously enhance performance.
As a Media Partnerships Manager, you will...
- Develop and lead the Partnerships strategy within Greene King which focuses on volume‐driving commercial partnerships both group wide and for divisions.
- Create a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk – to maximise both economies of scale and commercial value.
- Develop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard – acting as a key point of contact day‐to‐day to drive transaction growth.
- Collaborate with Pricing Lead and specific brand / format teams to understand the role of partnerships & affiliates now & in the future as part of brand & price proposition.
- Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own and develop critical paths for partnerships and related processes within Greene King.
- Own and negotiate commercial contracts including media buys with key partners.
- Develop a pipeline of volume‐driving partnership opportunities to propose to the business.
- Collaborate with Digital including Loyalty team to plan the role of external partnerships alongside the development of Greene King Loyalty programme and ensure complementary approach.
- Work with marketing and pricing teams to optimise existing deals available for profitability.
- Leverage partnership media inventory to communicate key seasonal campaign messaging. Ensure partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand's deals, offers and terms & conditions.
- Maintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices.
What you'll bring...
- Demonstrable track record in brand and digital partnership activations.
- Solid understanding of commercial and technical foundations, including use of 1PD and tracking / tagging.
- Ability to wear multiple hats – hands‐on execution, optimisation, planning, managing relationships, etc.
- The industry is exciting for you.
- Inquisitive nature.
- Ability to simplify insight and tell a story with the data.
- Enjoy collaborating, working with multiple teams across the business and building relationships externally with partners.
- Happy to challenge the status quo using your insight.
- Balance the commercial view with the customer need.
- Helpful and supportive – this is a business partnering role.
- Working across multiple brand.
- Distilling data & sharing insight.
- Online tracking.
- Preferred experience working specifically with external partners & affiliates.
We're all about rewarding our team's hard work, that's why...
- You’ll receive a competitive salary, pension contribution, and the following benefits:
- The chance to further your career across our well‐known brands.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance programme – mental health, well‐being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – you will receive a generous bonus if the referral is successfully hired.
- Wagestream – access your wage before payday.
- Retail discounts – up to 30% off at Superdrug, exclusive discounts with Three Mobile along with many more.
Job Location: Location not specified in the description.
Media Partnerships Manager - 12 months FTC (50/50 hybrid) in Westminster employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a Media Partnerships Manager, you'll enjoy a competitive salary, extensive career development opportunities, and a supportive environment that values collaboration and innovation. With benefits like generous discounts across our brands and access to mental health support, Greene King is committed to pouring happiness into the lives of our employees as well as our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Media Partnerships Manager - 12 months FTC (50/50 hybrid) in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential partners. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've driven growth through partnerships in the past. Use metrics to back up your achievements – numbers speak volumes!
✨Tip Number 3
Stay updated on industry trends. Being knowledgeable about what's happening in media and advertising will help you stand out. Share insights during conversations to show you're engaged and informed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Greene King.
We think you need these skills to ace Media Partnerships Manager - 12 months FTC (50/50 hybrid) in Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Media Partnerships Manager role. Highlight your experience in media and advertising partnerships, and don’t forget to showcase any relevant achievements that align with our mission at Greene King.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills can help drive growth through media collaborations. Keep it engaging and concise!
Showcase Your Data Skills:Since this role involves monitoring key performance metrics, make sure to highlight your experience with data analysis. Share examples of how you've used insights to optimise partnerships or campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Greene King!
How to prepare for a job interview at Greene King
✨Know Your Partnerships
Before the interview, dive deep into Greene King's existing partnerships. Familiarise yourself with key players like Blue Light Card and Tesco Clubcard. Being able to discuss these partnerships and suggest potential improvements or new opportunities will show your proactive approach.
✨Showcase Your Data Skills
Since the role involves optimising performance using metrics like ROI and conversion rates, be prepared to discuss how you've used data in past roles. Bring examples of how you’ve simplified insights and communicated them effectively to stakeholders.
✨Demonstrate Cross-Functional Collaboration
This position requires working with various teams, so highlight your experience in cross-functional collaboration. Share specific examples of how you’ve successfully worked with marketing, pricing, or digital teams to achieve common goals.
✨Stay Updated on Industry Trends
The media and advertising landscape is always changing. Make sure you’re up to date with the latest trends and best practices. Mention any recent developments in the industry during your interview to demonstrate your enthusiasm and knowledge.
