At a Glance
- Tasks: Lead SEO strategies to boost visibility and drive sales for Greene King's brands.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Other info: Hybrid working model with opportunities for career growth and training.
- Why this job: Make a real impact on our digital presence while enjoying a vibrant work culture.
- Qualifications: Proven SEO experience, strong analytical skills, and ability to communicate effectively.
The predicted salary is between 36000 - 60000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
As an SEO Manager, you will grow Greene King's search visibility across our portfolio of brands while driving commercial performance through day‐to‐day ownership of our SEO programme. You'll work with internal and external partners to deliver best‐practice SEO that increases traffic, engagement and conversions.
QualificationsAs SEO Manager, you will:
- Lead and develop SEO and GEO strategies to increase visibility, traffic and sales across Greene King brands
- Provide actionable reporting and insight that connects SEO performance to commercial outcomes
- Manage the SEO Consultant, SEO Executive and cross‐functional teams to deliver clear, effective SEO initiatives
- Own all aspects of Technical SEO including audits, implementation, and issue resolution
- Develop data‐driven content plans informed by keyword research and work with marketing, merchandising and copy teams to publish high‐impact content
- A proven track record of delivering complex SEO strategies collaboratively with digital teams and senior stakeholders
- Deep specialist knowledge of SEO and GEO best practices, ranking factors and search engine algorithms
- Strong analytical skills with confidence using GA, Excel and SEO tools to generate meaningful insights
- Ability to communicate SEO performance and concepts clearly to non‐technical audiences
- Experience with tools such as GSC, Screaming Frog, Yext, SEMrush, and familiarity with emerging LLM/AI search ecosystems
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
SEO GEO Manager (FTC) - Hybrid 50/50 employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As an SEO GEO Manager, you'll benefit from a competitive salary, extensive career development opportunities, and a supportive environment that prioritises employee well-being, including mental health resources and generous discounts across our brands. Join our dedicated team of 39,000 and play a key role in enhancing our digital presence while enjoying a rewarding work-life balance in a hybrid setting.
StudySmarter Expert Advice🤫
We think this is how you could land SEO GEO Manager (FTC) - Hybrid 50/50
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO GEO Manager (FTC) - Hybrid 50/50
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
