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- Tasks: Lead SEO strategies to boost visibility and drive sales for Greene King's brands.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Hybrid working model with a supportive team and excellent growth potential.
- Why this job: Make a real impact on our digital presence while enjoying a vibrant work culture.
- Qualifications: Proven SEO experience, strong analytical skills, and ability to communicate effectively.
The predicted salary is between 36000 - 60000 £ per year.
Join us at Greene King, the country’s leading pub company and brewer in our Burton on Trent offices, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As an SEO Manager, you will grow Greene King’s search visibility across our portfolio of brands while driving commercial performance through day‑to‑day ownership of our SEO programme. You’ll work with internal and external partners to deliver best‑practice SEO that increases traffic, engagement and conversions.
As SEO Manager, you will…
- Lead and develop SEO and GEO strategies to increase visibility, traffic and sales across Greene King brands
- Provide actionable reporting and insight that connects SEO performance to commercial outcomes
- Manage the SEO Consultant, SEO Executive and cross‑functional teams to deliver clear, effective SEO initiatives
- Own all aspects of Technical SEO including audits, implementation, and issue resolution
- Develop data‑driven content plans informed by keyword research and work with marketing, merchandising and copy teams to publish high‑impact content
What you’ll bring…
- A proven track record of delivering complex SEO strategies collaboratively with digital teams and senior stakeholders
- Deep specialist knowledge of SEO and GEO best practices, ranking factors and search engine algorithms
- Strong analytical skills with confidence using GA, Excel and SEO tools to generate meaningful insights
- Ability to communicate SEO performance and concepts clearly to non‑technical audiences
- Experience with tools such as GSC, Screaming Frog, Yext, SEMrush, and familiarity with emerging LLM/AI search ecosystems
Additional Information
We’re all about rewarding our team’s hard work, that’s why… You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands– as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
SEO GEO Manager (12 months FTC) - Hybrid 50/50 employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO GEO Manager (12 months FTC) - Hybrid 50/50
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Greene King and their brands. Understand their mission and values, and think about how your SEO skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain your SEO strategies and successes clearly and confidently. Use examples that demonstrate your analytical skills and how you've driven traffic and conversions in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Greene King.
We think you need these skills to ace SEO GEO Manager (12 months FTC) - Hybrid 50/50
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO GEO Manager role. Highlight your experience with SEO strategies and tools like GA, SEMrush, and GSC. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about SEO and how you can contribute to Greene King’s mission. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your SEO initiatives have driven traffic and conversions in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Greene King
✨Know Your SEO Stuff
Make sure you brush up on your SEO and GEO strategies before the interview. Be ready to discuss specific tactics you've used in the past to increase visibility and traffic. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like Google Analytics, SEMrush, or Screaming Frog to derive insights from data. Bring examples of reports you've created that connect SEO performance to commercial outcomes, as this is crucial for the role.
✨Communicate Clearly
Since you'll need to explain SEO concepts to non-technical audiences, practice simplifying complex ideas. Think of ways to convey your past experiences in a straightforward manner, so everyone understands the impact of your work.
✨Be Ready for Team Dynamics
As you'll be managing a team, be prepared to discuss your leadership style and how you collaborate with cross-functional teams. Share examples of successful projects where teamwork played a key role in achieving SEO goals.