At a Glance
- Tasks: Shape and deliver Greene King's MarTech product strategy for content marketing.
- Company: Join Greene King, the pride of British hospitality with a rich 220-year history.
- Benefits: Competitive salary, generous discounts, career development, and employee assistance programmes.
- Other info: Be part of a dynamic team driving innovation in customer experiences.
- Why this job: Make a real impact on digital experiences in the pub industry.
- Qualifications: Experience in agile product development and strong stakeholder engagement skills.
The predicted salary is between 40000 - 50000 £ per year.
At Greene King we believe Digital will enable us to deliver a step change in the pub experience. We are passionate about building best in class user and customer experiences across our digital products and programmes. We will live up to being the pride of British hospitality by making sure we deliver digital products that fit into our physical experiences seamlessly; and to ensure our customers come back time and time again.
This is a new role and a significant opportunity to shape and deliver Greene King's Marketing Technology (MarTech) product strategy. As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow management capabilities that support end-to-end campaign delivery.
You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale. The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King's growing digital product function and will play a critical role in its continued maturity.
The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring integration effectively with our portfolio, and align to agreed strategic outcomes. Ownership of the product vision, roadmap, and ongoing performance will be central to the role.
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products.
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies.
- Translate high-level product roadmap into achievable product backlog items across multiple digital products.
- Provide insight for defining and planning the overall Product Roadmap based on specialised knowledge in your area.
- Deliver new features and enhancements that support business and user needs.
- Drive performance of your product KPIs and test and optimise.
- Collaborate and engage stakeholders across different business areas.
- Use data and customer insight to inform the decision-making process.
- Work closely with external partners to ensure the best possible outcomes and solutions.
- Help educate and embed product methodology within the business.
- To be the voice of the customer for the MarTech experience within the business.
Experience working within an agile, scrum environment in digital product development. Experience writing detailed User Stories, Acceptance Criteria, etc. Experience working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment. Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges. Strong stakeholder engagement, able to develop trusted working relationships across business boundaries. Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions. Experience with managing external/3rd party suppliers. Strong leadership and influencing skills. To be able to work collaboratively and communicate effectively to the wider business. An intellectual approach and ability to quickly grasp concepts and solve complex problems.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
You'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
MarTech Product Owner: Content & Campaign Platform employer: Greene King
At Greene King, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant work culture that fosters creativity and collaboration. As a MarTech Product Owner, you'll have the unique opportunity to shape our digital product strategy while benefiting from extensive career development programmes, generous discounts across our brands, and a supportive environment that prioritises employee well-being. Join us in delivering exceptional experiences that resonate with our customers and contribute to the rich heritage of British hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Product Owner: Content & Campaign Platform
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Greene King. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate how you can add value to their MarTech strategy.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would approach the role and what improvements you could suggest for their content marketing platform. This shows you're proactive and genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Greene King family!
We think you need these skills to ace MarTech Product Owner: Content & Campaign Platform
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the MarTech Product Owner role. Highlight your experience with content marketing technologies and agile environments, as this will show us you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that align with the responsibilities mentioned in the job description. This helps us see how you can add value to our team.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to read and get straight to the point. Avoid jargon unless it's relevant to the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining Greene King!
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends in marketing technology, especially around content marketing platforms. Be ready to discuss how these tools can enhance customer experiences and streamline campaign delivery, as this will show your passion and expertise in the field.
✨Showcase Your Agile Experience
Since the role involves working in an agile environment, prepare examples of how you've successfully contributed to agile projects. Highlight your experience with user stories, sprint planning, and collaboration with cross-functional teams to demonstrate your ability to thrive in a dynamic setting.
✨Prepare for Stakeholder Engagement Scenarios
Think of specific instances where you've effectively engaged stakeholders across different business areas. Be ready to share how you built trusted relationships and influenced decisions, as this is crucial for the Product Owner role at Greene King.
✨Bring Data-Driven Insights
Familiarise yourself with how data and customer insights can inform product decisions. Prepare to discuss how you've used analytics to drive product performance and optimise features in previous roles, as this aligns perfectly with the expectations for this position.
