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For Companies At a Glance
- Tasks: Lead media partnerships strategy and drive growth through exciting collaborations.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts, career development, and wellness support.
- Why this job: Make an impact in a dynamic role that shapes media partnerships.
- Qualifications: Experience in media partnerships and strong relationship-building skills.
- Other info: Enjoy a vibrant work culture with opportunities for career advancement.
The predicted salary is between 35000 - 45000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.
The Media Partnerships Manager at Greene King leads the development and execution of a commercial partnerships strategy focused on driving growth through media and advertising collaborations across the business. The role acts as the key contact for major partners such as Blue Light Card, AA and Tesco Clubcard, building strong relationships to increase transactions while centralising partnerships into a Centre of Excellence to maximise efficiency and value. Working cross-functionally with pricing, digital, marketing and loyalty teams, the manager ensures partnerships align with brand and pricing strategy, optimises performance using key metrics like ROI and conversion, and communicates insights clearly to stakeholders. The role also owns contract negotiations, develops new partnership opportunities, oversees campaign delivery through partner channels, and stays up to date with industry trends to continuously enhance performance.
As a Media Partnerships Manager, you will…
- Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisions.
- Create a Centre of Excellence to centralise other partnerships in existence to maximise both economies of scale and commercial value.
- Develop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growth.
- Collaborate with Pricing Lead and specific brand/format teams to understand the role of partnerships & affiliates now & in the future as part of brand & price proposition.
- Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
- Own the measurement and reporting of the channel. Monitor and report on all key performance metrics and share with key stakeholders in an engaging and concise way.
- Own and develop critical paths for partnerships and related processes within Greene King.
- Own and negotiate commercial contracts including media buys with key partners.
- Develop a pipeline of volume-driving partnerships opportunities to propose to the business.
- Collaborate with Digital including Loyalty team to plan the role of external partnerships alongside the development of Greene King Loyalty programme and ensure a complementary approach.
- Work with marketing and pricing teams to optimise existing deals available for profitability.
- Leverage partnership media inventory to communicate key seasonal campaign messaging, ensuring partners uphold a high standard and adhere to advertising guidelines.
- Maintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices.
What you’ll bring…
- Demonstrable track record in brand and digital partnership activations.
- Solid understanding of commercial and technical foundations including use of 1PD and tracking/tagging.
- Demonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.
- The industry is exciting for you.
- Inquisitive nature.
- Ability to simplify insight and tell a story with the data.
- Enjoy collaborating, working with multiple teams across the business and building relationships externally with partners.
- Happy to challenge the status quo using your insight.
- Balance the commercial view with the customer need.
- Helpful and supportive – this is a business partnering role.
- Working across multiple brands.
- Distilling data & sharing insight.
- Online tracking.
- Preferred experience working specifically with external partners & affiliates.
Additional Information
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend scheme with a generous bonus.
- Wagestream – access your wage before payday.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Media Partnerships Manager (FTC, 12 Months - Mat Cover) in Manchester employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Partnerships Manager (FTC, 12 Months - Mat Cover) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential partners on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've driven growth through partnerships in the past. Use metrics to back up your achievements – numbers speak louder than words!
✨Tip Number 3
Research Greene King and its partners thoroughly. Understand their current strategies and think about how you can contribute to their goals. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen on joining the Greene King family directly.
We think you need these skills to ace Media Partnerships Manager (FTC, 12 Months - Mat Cover) in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Media Partnerships Manager role. Highlight your experience in media and advertising partnerships, and show us how you can drive growth through collaborations.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Use specific examples of how you've increased transactions or optimised performance in previous roles. Numbers speak volumes!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure your insights and experiences are easy to digest. Avoid jargon unless it’s relevant to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Greene King!
How to prepare for a job interview at Greene King
✨Know Your Partnerships
Before the interview, dive deep into Greene King's existing partnerships. Familiarise yourself with key partners like Blue Light Card and Tesco Clubcard. Being able to discuss these relationships and how you can enhance them will show your genuine interest and understanding of the role.
✨Showcase Your Data Skills
Since the role involves monitoring KPIs like ROI and conversion rates, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive decisions in past roles, and be ready to explain how you would apply this at Greene King.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of specific instances where you've successfully collaborated across departments. Highlight your ability to communicate insights clearly and how you’ve built relationships to achieve common goals.
✨Stay Updated on Industry Trends
The media and advertising landscape is always changing. Make sure you’re up to date with the latest trends and best practices. Mention any recent developments in the industry during your interview to demonstrate your proactive approach and passion for the field.