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For Companies At a Glance
- Tasks: Uncover insights from campaigns to boost sales and optimise media spend.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact on marketing strategies and drive significant sales growth.
- Qualifications: Experience in media analytics and strong understanding of media metrics required.
- Other info: Dynamic team environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
As a Media Insight Analyst, you will uncover actionable insights from campaign performance to improve ROI and drive £15m in sales growth. You’ll work closely with marketing and finance teams to optimise media spend and deliver data-driven recommendations.
As Media Insight Analyst, you will…
- Analyse campaign performance across paid and organic channels to identify optimisation opportunities
- Develop and maintain cross-channel media reporting and dashboards for stakeholders
- Support A/B testing and test-and-learn programmes to improve campaign effectiveness
- Deliver insights on paid investment impact to achieve ROI improvement targets
- Collaborate with finance and digital analytics teams to ensure robust reporting and alignment
What you’ll bring…
- Proven experience in media or marketing analytics within a multi-channel environment
- Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and campaign performance drivers
- Proficiency with tools such as GA4, Google Ads, Meta Ads Manager, Looker Studio or Power BI
- Ability to translate complex data into clear, actionable insights and recommendations
- Experience with attribution modelling or media mix modelling (desirable)
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Media Analyst in London employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Think about how you can demonstrate your understanding of media metrics and campaign performance drivers during the chat.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've worked on campaigns before, highlight your contributions and the results achieved. This will help you stand out as a candidate who can deliver actionable insights.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Greene King.
We think you need these skills to ace Media Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Analyst role. Highlight your experience with media metrics and analytics tools like GA4 or Google Ads. We want to see how your skills align with our mission to drive sales growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about media insights and how you can contribute to our team. Remember, we love a good story, so make it engaging!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Provide examples of how you've turned complex data into actionable insights in previous roles. We’re all about data-driven decisions here at Greene King!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s super easy, and you’ll be one step closer to joining our amazing team. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Greene King
✨Know Your Metrics
Familiarise yourself with key media metrics like CPM, CTR, CPA, and ROAS. Be ready to discuss how these metrics impact campaign performance and ROI. This shows you understand the role's requirements and can speak their language.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in past roles. Whether it's through A/B testing or reporting, be ready to explain your thought process and the outcomes of your analyses. This will demonstrate your ability to deliver actionable insights.
✨Brush Up on Tools
Make sure you're comfortable with tools like GA4, Google Ads, and Power BI. If you have experience with Looker Studio or Meta Ads Manager, highlight that too. Being proficient in these tools will give you an edge and show you're ready to hit the ground running.
✨Collaborate and Communicate
Since you'll be working closely with marketing and finance teams, think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you translate complex data into clear recommendations. This is crucial for the role!
