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- Tasks: Analyse campaign performance data and provide actionable insights to drive marketing strategies.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, generous discounts, career development, and mental health support.
- Why this job: Make a real impact on marketing campaigns while enjoying a vibrant work culture.
- Qualifications: Experience in data analysis, strong Excel skills, and ability to present insights confidently.
- Other info: Hybrid role with excellent career growth opportunities and a supportive team environment.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making for our Greene King Pubs Brands.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Please note this is a 6 month FTC. The role is Hybrid and can be based from our London or Burton Office.
Your role as Campaign Performance Manager:
- In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews.
- Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats - capture performance vs brief, business case, market etc.
- Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance).
- Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement.
- Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group.
- Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data.
What you'll bring:
- Previous Data analysis and insight experience.
- Ability to distil complex performance data into clear, actionable insights and recommendations.
- Ability to consolidate large volumes of data into succinct stories.
- Confidence in presenting to senior stakeholders and exceptional collaboration skills are imperative in this role.
- Experience using Excel to an advanced level, previous experience using Google Analytics and Power BI would be advantageous.
Additional Information:
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
Campaign Performance Manager in London employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Performance Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Understand their brand values and be ready to discuss how your skills can help improve their campaign performance. Show them you’re genuinely interested!
✨Tip Number 3
Practice your presentation skills! As a Campaign Performance Manager, you'll need to present insights to senior stakeholders. Grab a friend or use a mirror to rehearse your delivery and make sure your insights are clear and engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Campaign Performance Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Campaign Performance Manager role. Highlight your data analysis skills and any relevant experience that aligns with our mission at Greene King.
Showcase Your Insights: When writing about your past experiences, focus on how you've turned complex data into actionable insights. We want to see examples of how your recommendations have driven campaign success.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at Greene King
✨Know Your Data Inside Out
As a Campaign Performance Manager, you'll be expected to analyse and interpret data like a pro. Make sure you brush up on your data analysis skills and be ready to discuss how you've used data to drive campaign performance in the past. Prepare specific examples that showcase your ability to distil complex data into actionable insights.
✨Master the Art of Storytelling
When presenting your findings, it's crucial to tell a compelling story with the data. Practice how you can turn numbers into narratives that highlight your recommendations. This will not only impress your interviewers but also demonstrate your ability to communicate effectively with senior stakeholders.
✨Familiarise Yourself with Their Brands
Do your homework on Greene King and their various brands. Understand their marketing strategies and recent campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their mission of great British hospitality.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific campaign scenarios or challenges. Think about past experiences where you've had to evaluate campaign performance or make recommendations based on data. Be ready to explain your thought process and the outcomes of your decisions.
