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- Tasks: Analyse media campaigns to boost sales and improve ROI with actionable insights.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, pension, discounts on food and drink, and career development opportunities.
- Why this job: Make a real impact on marketing strategies while enjoying a vibrant pub culture.
- Qualifications: Experience in media analytics and proficiency with tools like GA4 and Google Ads.
- Other info: Dynamic team environment with strong support for mental health and well-being.
The predicted salary is between 28800 - 48000 £ per year.
As a Media Insight Analyst, you will uncover actionable insights from campaign performance to improve ROI and drive £15m in sales growth. You will work closely with marketing and finance teams to optimise media spend and deliver data-driven recommendations.
As Media Insight Analyst, you will:
- Analyse campaign performance across paid and organic channels to identify optimisation opportunities
- Develop and maintain cross-channel media reporting and dashboards for stakeholders
- Support A/B testing and test-and-learn programmes to improve campaign effectiveness
- Deliver insights on paid investment impact to achieve ROI improvement targets
- Collaborate with finance and digital analytics teams to ensure robust reporting and alignment
What you will bring:
- Proven experience in media or marketing analytics within a multi-channel environment
- Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and campaign performance drivers
- Proficiency with tools such as GA4, Google Ads, Meta Ads Manager, Looker Studio or Power BI
- Ability to translate complex data into clear, actionable insights and recommendations
- Experience with attribution modelling or media mix modelling (desirable)
We are all about rewarding our team’s hard work, that’s why you will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
Business Analyst (Media Performance), Hybrid in London employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Analyst (Media Performance), Hybrid in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Greene King. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by practising common questions related to media performance and analytics. We want you to showcase your skills and knowledge confidently!
✨Tip Number 3
Showcase your analytical prowess! Bring examples of how you've improved ROI or optimised campaigns in past roles. Numbers speak louder than words!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative!
We think you need these skills to ace Business Analyst (Media Performance), Hybrid in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Insight Analyst role. Highlight your experience with media metrics and analytics tools like GA4 or Google Ads. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about media performance and how you can contribute to our mission at Greene King. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific projects where you’ve turned data into actionable insights, especially in a multi-channel environment. We love seeing real examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Greene King
✨Know Your Metrics
Familiarise yourself with key media metrics like CPM, CTR, CPA, and ROAS. Be ready to discuss how these metrics impact campaign performance and ROI. This shows you understand the role and can speak their language.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in past roles. Whether it’s A/B testing or creating dashboards, be specific about your contributions and the outcomes. This will demonstrate your hands-on experience.
✨Research the Company
Dive into Greene King's history and values. Understand their mission to pour happiness into lives and how that relates to their marketing strategies. This will help you align your answers with their culture during the interview.
✨Prepare Questions
Think of insightful questions to ask about the team dynamics, tools they use, or future projects. This not only shows your interest but also helps you gauge if the company is the right fit for you.
