At a Glance
- Tasks: Create engaging multi-channel campaigns to boost customer loyalty and lifetime value.
- Company: Join a leading brand known for its commitment to employee growth and development.
- Benefits: Enjoy competitive salary, discounts, wellness support, and career advancement opportunities.
- Other info: Dynamic work environment with excellent training and mentorship opportunities.
- Why this job: Make a real impact on customer engagement while developing your marketing skills.
- Qualifications: Experience in CRM campaigns, strong analytical skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
As CRM Growth Executive, you will deliver best-in-class customer engagement across email, push, in-app, SMS and more, helping to retain customers, increase brand loyalty and grow customer lifetime value.
Responsibilities
- Deliver engaging email, push and multi-channel campaigns, using segmentation and targeting to reach the right audience with the right message.
- Manage end-to-end campaign execution – briefing, building, proofing, testing, QA and deployment across devices.
- Plan and run A/B testing and optimisation programmes to continuously improve campaign performance.
- Ensure all campaigns are compliant with GDPR and PECR requirements.
- Analyse customer behaviour to identify key lifecycle moments and trigger communications.
- Use creativity and commercial insight to plan campaigns that drive database growth and engagement.
- Work with external agencies to execute CRM campaigns to a high standard.
- Support CRM KPI setting and develop plans to achieve YOY growth targets.
- Grow and activate CRM and loyalty audiences through targeted tactics and campaigns.
- Collaborate with digital trading and UX teams to enhance the customer experience across digital channels.
Qualifications
- Experience in CRM campaign delivery (email essential; push, app or SMS desirable).
- Familiarity with CRM platforms such as Braze (advantageous, not essential).
- Strong campaign management skills with the ability to deliver high volumes at pace.
- Confidence working with stakeholders and managing third-party agencies.
- Analytical mindset with experience using data to drive decisions and optimisation.
- Ability to work to tight deadlines in a fast-paced environment.
- Strong communication and collaboration skills across digital and marketing teams.
- Good working knowledge of Excel and Microsoft tools.
- Proactive approach to identifying risks and opportunities.
Benefits
- You’ll receive a competitive salary, pension contribution as well as the chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
CRM Growth Executive in Little Chalfont employer: Greene King
As a CRM Growth Executive at our company, you'll thrive in a dynamic work culture that prioritises employee development and well-being. With competitive salaries, extensive training opportunities, and generous discounts across our brands, we ensure that our team members feel valued and supported. Join us in a role that not only enhances your career but also allows you to make a meaningful impact on customer engagement and brand loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Executive in Little Chalfont
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past CRM campaigns. This will give potential employers a taste of what you can do and how you can drive engagement and growth.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your analytical mindset. Be ready to discuss how you've used data to optimise campaigns and improve customer engagement.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM Growth Executive in Little Chalfont
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Growth Executive role. Highlight your experience with email campaigns and any relevant CRM platforms, as this will show us you’re a great fit for the position.
Show Off Your Creativity:We love seeing creative ideas! When you describe your past campaign experiences, don’t just list tasks—share how you used creativity to engage customers and drive results. This will help us see your potential in delivering best-in-class customer engagement.
Be Data-Driven:Since we value an analytical mindset, include examples of how you've used data to optimise campaigns in your application. Mention any A/B testing or performance analysis you've done, as this will resonate well with our expectations.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Greene King
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful CRM campaigns. Be ready to discuss specific examples where you’ve delivered engaging email or multi-channel campaigns, and how you used segmentation to target the right audience.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Think of instances where you analysed customer behaviour to optimise campaigns or set KPIs. This will show that you have the analytical mindset they’re looking for.
✨Be Ready for A/B Testing Questions
Since A/B testing is crucial for this role, come equipped with examples of tests you've run in the past. Discuss what you tested, the results, and how you used those insights to improve campaign performance.
✨Demonstrate Collaboration Skills
This role involves working with various teams and external agencies. Prepare examples that highlight your strong communication and collaboration skills, especially in fast-paced environments. Show them you can manage stakeholders effectively!
