At a Glance
- Tasks: Create engaging email campaigns and analyse customer behaviours to boost engagement.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy a supportive environment with access to mental health and financial assistance.
- Why this job: Make an impact in a dynamic team while enjoying great perks and discounts.
- Qualifications: Creative mindset, strong relationship-building skills, and experience with email platforms.
The predicted salary is between 30000 - 40000 £ per year.
Your role as a CRM Executive involves working in conjunction with your brand partners to deliver a programme of compelling email campaigns. You will use your knowledge of segmentation, targeting, and content creation to deliver the right message to the right audience, utilising your strong campaign management skills.
Key responsibilities include:
- Adopting best practice techniques to brief, build, proof, test, QA, and commission campaigns within the email platform at pace and to a high standard across devices.
- Championing and implementing a CRM A/B testing approach.
- Ensuring campaigns are correctly briefed and that they are GDPR/PECR compliant.
- Analysing existing customer behaviours and identifying key customer moments when CRM communications should be executed.
What you will bring:
- A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement.
- The ability to build brilliant relationships with business divisions, support teams, and 3rd party suppliers.
- A 'can do' attitude, as we are a busy team.
- Proficiency in email-based campaign platforms; Braze platform experience is desirable but not essential.
- Attention to detail.
As CRM Executive, you will take ownership of the planning and execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role will focus on email communications, including briefing, campaign setup, audience selection, proofing, and campaign performance analysis using pre-existing templates. You will also take ownership of the development and optimisation of automated lifecycle email marketing campaigns. As we further develop our customer engagement and data strategy, you will support the delivery of new communication channels, such as app and push notifications.
Additional Information:
- You will receive a competitive salary and pension contribution.
- The chance to further your career across our well-known brands, with training and development opportunities at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program for mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend scheme with potential earnings of £1,500 for successful referrals.
- Wagestream – access your wage before payday.
- Retail discounts of up to 30% at Superdrug and exclusive discounts with three mobile, among others.
CRM Executive in Little Chalfont employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that champions creativity and collaboration. As a CRM Executive, you'll benefit from extensive career development opportunities within our renowned brands, alongside competitive salaries and generous discounts on food, drink, and accommodation. Join our dedicated team where your contributions are valued, and enjoy a supportive environment that prioritises employee well-being and growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Little Chalfont
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that CRM Executive role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your campaign management successes and any cool A/B testing results you've achieved. Let them see your creative flair in action!
✨Be Ready to Adapt
The world of CRM is always changing, so be prepared to discuss how you can adapt to new tools and strategies. If you’ve got experience with email platforms like Braze, make sure to highlight that!
✨Apply Through Us!
Don’t forget to check out our website for the latest job openings. Applying directly through us not only shows your interest but also gives you a better shot at standing out in the crowd!
We think you need these skills to ace CRM Executive in Little Chalfont
Some tips for your application 🫡
Show Off Your Campaign Skills:When you're writing your application, make sure to highlight your experience with email campaigns. We want to see how you've used segmentation and targeting in the past, so don’t hold back on those details!
Be GDPR Savvy:Since compliance is key in this role, mention any experience you have with GDPR or PECR regulations. It shows us that you understand the importance of data protection in CRM communications.
Get Creative!:We love a bit of creativity! Share examples of how you've brought a creative flair to your previous campaigns. Whether it’s unique content or innovative strategies, let us know how you’ve made an impact.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Greene King
✨Know Your CRM Inside Out
Before the interview, make sure you brush up on your knowledge of CRM systems, especially email campaign platforms like Braze. Be ready to discuss how you've used segmentation and targeting in past campaigns, as this will show your understanding of the role.
✨Showcase Your Creative Flair
Prepare examples of your previous work that highlight your creative approach to campaign planning. Think about specific campaigns where your creativity led to increased engagement or database growth, and be ready to share these stories.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've analysed customer behaviours in the past. Discuss any A/B testing you've implemented and how it impacted campaign performance. This will show that you can not only execute campaigns but also optimise them based on data.
✨Build Rapport with Your Interviewers
Remember, building relationships is key in this role. During the interview, engage with your interviewers, ask questions about their experiences, and show genuine interest in their work. This will demonstrate your ability to connect with others, which is crucial for a CRM Executive.
