At a Glance
- Tasks: Create and deliver impactful marketing plans for new pub investments.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy a supportive work environment with great perks and career growth.
- Why this job: Be part of a dynamic team that shapes the future of British hospitality.
- Qualifications: 2+ years in marketing or hospitality, strong project management skills.
The predicted salary is between 30000 - 40000 € per year.
Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British – the pub experience.
As an Investments Marketing Executive, you will play a key role in bringing newly invested and acquired pubs to life through impactful launch marketing that drives early commercial success. You’ll work closely with marketing, operations and agency partners to plan, deliver and analyse marketing activity during the critical opening and early trading period.
Please note this is initially a 6 month FTC/ Secondment opportunity that may be extended.
As an Investments Marketing Executive, you will…
- Create and deliver marketing launch plans for pub investments and acquisitions across Greene King brands.
- Manage multiple investment projects at pace, using insight and ROI analysis to shape best practice launch templates.
- Work closely with digital, brand and local marketing teams to ensure all customer touchpoints are relevant, up to date and delivered on time.
- Build tailored marketing recommendations for each site using demographic insight, format understanding and investment appraisal data.
- Be the central point of contact for operations teams, clearly communicating plans, progress and performance.
- Track and review post-launch performance, using insight and analysis to drive improved ROI and support under-performing sites.
What you’ll bring…
- At least 2 years’ experience in a marketing, sales or pub operations role, ideally within hospitality or FMCG.
- Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
- Experience planning and delivering marketing campaigns across digital and non-digital channels.
- Confident stakeholder management skills, with experience working cross-functionally and with external agencies.
- A passion for guest experience, backed by a commercially minded and insight-led approach.
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Investment Marketing Executive employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As an Investment Marketing Executive, you'll benefit from a competitive salary, extensive career development opportunities, and a supportive environment that prioritises employee well-being, including mental health resources and generous discounts across our brands. Join our passionate team and play a pivotal role in shaping memorable pub experiences while enjoying the perks of working for a respected industry leader.
StudySmarter Expert Advice🤫
We think this is how you could land Investment Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way to demonstrate your experience and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching Greene King and understanding their brands. Tailor your answers to reflect how your experience aligns with their mission of delivering happiness through hospitality.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Investment Marketing Executive
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for the pub experience shine through. We want to see how you connect with our mission of pouring happiness into lives and how your background aligns with our values.
Tailor Your Application:Make sure to customise your CV and cover letter for the Investments Marketing Executive role. Highlight your relevant experience in marketing and project management, and don’t forget to mention any specific campaigns you've worked on that relate to hospitality or FMCG.
Be Clear and Concise:We appreciate straightforward communication. Keep your application clear and to the point, showcasing your skills and experiences without unnecessary fluff. This will help us quickly see why you’re a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Greene King
✨Know Your Pubs
Before the interview, do your homework on Greene King and its brands. Familiarise yourself with their history, values, and recent marketing campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their mission of pouring happiness into lives.
✨Showcase Your Project Management Skills
As an Investments Marketing Executive, you'll need strong project management skills. Prepare examples from your past experiences where you've successfully managed multiple projects simultaneously. Highlight how you used insights and ROI analysis to shape your strategies, as this is crucial for the role.
✨Demonstrate Stakeholder Management
Be ready to discuss your experience in managing stakeholders. Think of specific instances where you worked cross-functionally or collaborated with external agencies. Emphasise your communication skills and how you ensured everyone was on the same page during a project.
✨Passion for Guest Experience
Greene King values a passion for guest experience. Prepare to share your thoughts on what makes a great pub experience and how marketing can enhance that. Use examples from your previous roles to illustrate your insight-led approach and how it can drive commercial success.
