Regional Sales Manager - Herts & Essex

As Regional Sales Manager, you will lead a team of 8 direct reports (7 Sales Development Managers and 1 New Business Manager), driving sustainable volume growth, profitability and long‑term customer partnerships across the territory. You will take full ownership of the regional P&L, build and execute a clear commercial plan aligned to company strategy, and ensure Greene King is positioned as the leading supplier partner in the Free Trade market. This is a leadership role that blends strategic thinking, commercial accountability and inspirational coaching - where your ability to unlock potential in others will define your success.

Location: Herts & Essex

Benefits:

• The chance to further your career across our well‑known brands – as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well‑being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.

Responsibilities:

• Create a high‑performance, winning culture rooted in Greene Kings core values.
• Lead through coaching and structured 1-2-1 development, spending significant time in trade to turn strong performers into exceptional ones.
• Engage and inspire your team through clear communication, feedback and inclusive engagement initiatives, leveraging channels such as the Employee Engagement Survey.
• Build both collective and individual capability across the team.
• Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
• Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
• Create and execute an optimal regional call strategy that underpins the national sales strategy.
• Develop a clear commercial plan aligned to company strategy, ensuring directives are understood and executed locally.
• Ensure account retention plans and new business targets are achieved, balancing best‑in‑class account management with strategic territory expansion.

Growth, Partnerships & Brand Leadership:

• Lead your SDMs to unlock innovative ways to secure and retain sustainably profitable accounts.
• Empower your New Business Manager to secure high‑value, strategically important new business opportunities.
• Maximise loans and Value for Venues opportunities to position Greene King as the partner of choice in the territory.
• Act as a lead partner with cross‑functional teams to improve cost to serve, enhance supply chain effectiveness, and deliver compelling brand strategies within the Free Trade market.
• Implement the brand plan, ensuring all regional opportunities are identified and executed.
• Ensure the team remains informed and trained to react to emerging trends in a fast‑moving market.

Commercial Excellence & Strategic Delivery:

• Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
• Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
• Create and execute an optimal regional call strategy that underpins the national sales strategy.

What you’ll bring:

• Proven experience within an FMCG sales environment (account management and new business desirable).
• Strong commercial and financial acumen with experience managing budgets or P&L responsibility.
• Exceptional coaching, negotiation and influencing skills.
• Excellent communication built on trust, values and reliability.
• High levels of resilience, accountability and strategic thinking.
• Competency in Word, Excel and PowerPoint.
• Relevant qualification (or working towards) or equivalent experience.