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- Tasks: Shape and deliver Greene King's MarTech product strategy for an enhanced pub experience.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, career development, and mental health support.
- Other info: Dynamic role with opportunities for growth and collaboration across various teams.
- Why this job: Be a key player in transforming digital experiences in British hospitality.
- Qualifications: Experience in agile product development and strong stakeholder engagement skills required.
The predicted salary is between 40000 - 50000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
At Greene King, we believe Digital will enable us to deliver a step change in the pub experience. We are passionate about building best in class user and customer experiences across our digital products and programmes. This is a new role and a significant opportunity to shape and deliver Greene King’s Marketing Technology (MarTech) product strategy.
As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow management capabilities that support end‑to‑end campaign delivery. You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale.
The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King’s growing digital product function and will play a critical role in its continued maturity. The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring integration effectively with our portfolio, and align to agreed strategic outcomes.
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products.
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies.
- Translate high-level product roadmap into achievable product backlog items across multiple digital products.
- Provide insight for defining and planning the overall Product Roadmap based on specialised knowledge in your area.
- Deliver new features and enhancements that support business and user needs.
- Drive performance of your product KPIs and test and optimise.
- Collaborate and engage stakeholders across different business areas.
- Use data and customer insight to inform the decision-making process.
- Work closely with external partners to ensure the best possible outcomes and solutions.
- Help educate and embed product methodology within the business.
- To be the voice of the customer for the MarTech experience within the business.
Qualifications:
- Experience working within an agile, scrum environment in digital product development.
- Experience writing detailed User Stories, Acceptance Criteria, etc.
- Experience working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment.
- Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges.
- Strong stakeholder engagement, able to develop trusted working relationships across business boundaries.
- Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions.
- Experience with managing external/3rd party suppliers.
- Strong leadership and influencing skills.
- To be able to work collaboratively and communicate effectively to the wider business.
- An intellectual approach and ability to quickly grasp concepts and solve complex problems.
Additional Information:
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Digital Product Owner - MarTech (hybrid 50/50) employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Owner - MarTech (hybrid 50/50)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Greene King and its digital products. Understand their MarTech strategy and think about how your skills can contribute to their mission of enhancing the pub experience. Show them you’re genuinely interested!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Digital Product Owner. Highlight your agile experience and how you've successfully managed product backlogs in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the Greene King family and contributing to their exciting digital journey.
We think you need these skills to ace Digital Product Owner - MarTech (hybrid 50/50)
Some tips for your application 🫡
Show Your Passion for Digital: When you're writing your application, let your enthusiasm for digital products shine through! We want to see how you can contribute to enhancing the pub experience with innovative MarTech solutions.
Be Clear and Concise: Make sure your application is easy to read. Use bullet points where possible and keep your sentences short and to the point. We appreciate clarity, especially when it comes to your experience and skills!
Tailor Your Application: Don’t just send a generic application. Take the time to align your skills and experiences with the specific requirements of the Digital Product Owner role. Show us why you’re the perfect fit for Greene King!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows that you’re serious about joining our team at Greene King!
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends and technologies in marketing tech. Familiarise yourself with content marketing platforms and workflow management tools, as these will be central to your role. Being able to discuss specific examples of how you've used these technologies in past roles will show your expertise.
✨Master the Agile Methodology
Since this role requires experience in an agile environment, brush up on agile principles and practices. Be prepared to discuss how you've contributed to sprint planning, user story creation, and backlog management. Sharing specific instances where you’ve successfully implemented agile methodologies will demonstrate your fit for the team.
✨Engage Stakeholders Effectively
This position involves collaborating with various teams, so think about how you've built relationships across departments in previous roles. Prepare examples that showcase your strong communication and influencing skills, especially when it comes to translating technical concepts into practical solutions for stakeholders.
✨Be the Voice of the Customer
Understanding customer needs is crucial for this role. Come prepared with insights or data that highlight how you've used customer feedback to inform product decisions in the past. This will not only show your analytical skills but also your commitment to enhancing the customer experience through digital products.