At a Glance
- Tasks: Shape and deliver Greene King's MarTech product strategy for an enhanced pub experience.
- Company: Join Greene King, the pride of British hospitality with a rich 220-year history.
- Benefits: Competitive salary, generous discounts, career development, and mental health support.
- Other info: Be part of a passionate team dedicated to delivering exceptional customer experiences.
- Why this job: Make a real impact on digital experiences in a dynamic and innovative environment.
- Qualifications: Experience in agile product development and strong stakeholder engagement skills.
The predicted salary is between 50000 - 60000 £ per year.
At Greene King we believe Digital will enable us to deliver a step change in the pub experience. We are passionate about building best in class user and customer experiences across our digital products and programmes. This is a new role and a significant opportunity to shape and deliver Greene King's Marketing Technology (MarTech) product strategy.
As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow management capabilities that support end-to-end campaign delivery. You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale.
The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King's growing digital product function and will play a critical role in its continued maturity.
The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring integration effectively with our portfolio, and align to agreed strategic outcomes. Ownership of the product vision, roadmap, and ongoing performance will be central to the role.
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products.
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies.
- Translate high-level product roadmap into achievable product backlog items across multiple digital products.
- Provide insight for defining and planning the overall Product Roadmap based on specialised knowledge in your area.
- Deliver new features and enhancements that support business and user needs.
- Drive performance of your product KPIs and test and optimise.
- Collaborate and engage stakeholders across different business areas.
- Use data and customer insight to inform the decision-making process.
- Work closely with external partners to ensure the best possible outcomes and solutions.
- Help educate and embed product methodology within the business.
- To be the voice of the customer for the MarTech experience within the business.
Experience required:
- Working within an agile, scrum environment in digital product development.
- Writing detailed User Stories, Acceptance Criteria, etc.
- Working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment.
- Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges.
- Strong stakeholder engagement, able to develop trusted working relationships across business boundaries.
- Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions.
- Managing external/3rd party suppliers.
- Strong leadership and influencing skills.
- Ability to work collaboratively and communicate effectively to the wider business.
- An intellectual approach and ability to quickly grasp concepts and solve complex problems.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.
You will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program - mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
Digital Product Owner - MarTech employer: Greene King
At Greene King, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant work culture that fosters creativity and collaboration. As a Digital Product Owner in our MarTech team, you'll have the unique opportunity to shape innovative digital experiences while benefiting from extensive career development programmes, generous discounts across our brands, and a supportive environment that prioritises employee well-being. Join us in delivering exceptional customer experiences and be part of a company that values your contributions and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Owner - MarTech
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Greene King. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with MarTech and content marketing. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Be ready to discuss your vision! Think about how you would approach the role of Product Owner and be prepared to share your ideas on optimising the content marketing platform during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Greene King family.
We think you need these skills to ace Digital Product Owner - MarTech
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Product Owner role. Highlight your experience with MarTech and agile methodologies, and show us how your skills align with our mission at Greene King.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven performance in previous roles, especially in content marketing or digital product development.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the job description. Avoid jargon unless it's relevant!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape our MarTech strategy!
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends and technologies in marketing tech. Be ready to discuss how you can leverage these tools to enhance customer experiences at Greene King. Show them you’re not just familiar with the basics but can also bring innovative ideas to the table.
✨Master the Art of User Stories
Since you'll be writing detailed user stories, practice articulating them clearly. Think about how you would translate complex business needs into simple, actionable items. Bring examples from your past experience where you successfully defined user stories that led to measurable outcomes.
✨Engage Stakeholders Like a Pro
Prepare to discuss your approach to stakeholder engagement. Have examples ready that showcase your ability to build trusted relationships across different teams. Highlight how you’ve influenced decisions in the past and how you plan to do the same at Greene King.
✨Showcase Your Agile Experience
Since this role requires working in an agile environment, be prepared to share your experiences with scrum ceremonies and backlog management. Discuss how you've contributed to sprint planning and how you ensure that product backlogs align with strategic goals. This will demonstrate your readiness for the role.
