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- Tasks: Define data layer requirements and implement analytics across digital platforms.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy hybrid work, competitive salary, discounts, and career development opportunities.
- Why this job: Be part of a dynamic team that values innovation and enhances the British pub experience.
- Qualifications: Experience in analytics implementation, web technologies, and strong communication skills required.
- Other info: Hybrid role with 1-2 days in the Burton office; earn £1,500 for referrals.
The predicted salary is between 36000 - 60000 £ per year.
Defining data layer requirements and working with developers to implement it across our digital estate.
Implementation, debugging, and troubleshooting of analytics and marketing tags.
Owning the data quality of tagging and data layer implementations to ensure robust and accurate business reporting and analysis.
Development and maintenance of tagging best practices.
Communicating tracking requirements to both technical and non-technical stakeholders.
Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels.
End-to-end delivery of AB testing process, including hypotheses creation, test implementation, and post-test analysis.
Business partnering with digital product owners.
Leading the relationship with a third-party digital agency.
Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst, or Web Developer.
Experience working with Tag Management System, ideally Google Tag Manager.
Experience using analytics tools such as Google Analytics (GA4), Firebase, or similar.
Knowledge of Web Technologies such as HTML, CSS, and JavaScript.
Experience of Mobile App tracking and measurement would be an advantage.
Hands-on experience using A/B Testing tools (Optimizely or similar).
Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
Experience working in a fast-paced, multi-brand environment.
Strong experience in stakeholder management at various levels of the organisation.
Company Description: As an Implementation Analyst, you will own the tagging and data layer implementation roadmap in terms of longer-term strategy and short-term operations across the GK central digital team. This covers all website and mobile app assets across the estate.
Join us at Greene King, the country\’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. With a 220-year brewing and pub history, we create a business we are proudly known for today. Our 39,000-strong team are the guardians of a wholly British pub experience.
Job Description: Please note this is a hybrid role, requiring 1 to 2 days per week in our Burton office.
Your role as Implementation Analyst:
Creating a robust and effective process for the implementation and usage of tagging and data layer elements.
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Additional Information: We reward our team\’s hard work with a competitive salary, pension, and more:
- The chance to further your career across our well-known brands, with training and development at each level.
- Discount of 33% for you and 15% for loved ones on all our brands.
- Free employee assistance program for mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for loved ones at Greene King Inns and hotels.
- Refer a friend and earn £1,500 when they are placed.
- Wagestream: access your wages before payday.
- Retail discounts: up to 30% off at Superdrug, exclusive discounts with three mobile, and more.
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Digital Implementation Analyst employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Implementation Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Tag Manager and Google Analytics (GA4). Having hands-on experience with these tools will not only boost your confidence but also demonstrate your capability to potential employers.
✨Tip Number 2
Brush up on your communication skills, especially when it comes to explaining technical concepts to non-technical stakeholders. Practising how to convey complex ideas simply can set you apart during interviews.
✨Tip Number 3
Network with professionals in the analytics and digital marketing field. Engaging with others who have similar roles can provide insights into the industry and may even lead to referrals for job openings.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and how you've used it to optimise web performance. Being able to share specific examples of your past work will show your practical knowledge and problem-solving skills.
We think you need these skills to ace Digital Implementation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as an Analytics Implementation specialist or Digital Analyst. Emphasise your familiarity with Tag Management Systems, particularly Google Tag Manager, and any analytics tools you've used like Google Analytics (GA4) or Firebase.
Craft a Strong Cover Letter: In your cover letter, explain how your skills align with the job description. Mention your experience in stakeholder management and your ability to communicate complex concepts to non-technical stakeholders, as this is crucial for the role.
Showcase Technical Skills: Include specific examples of your hands-on experience with web technologies such as HTML, CSS, and JavaScript. If you have experience with A/B Testing tools like Optimizely, make sure to highlight that as well.
Demonstrate Problem-Solving Abilities: Provide examples in your application of how you've successfully implemented tagging and data layer elements in previous roles. Discuss any challenges you faced and how you overcame them, showcasing your debugging and troubleshooting skills.
How to prepare for a job interview at Greene King
✨Understand the Technical Requirements
Make sure you have a solid grasp of the technical skills required for the role, such as experience with Google Tag Manager and analytics tools like Google Analytics (GA4). Brush up on your knowledge of HTML, CSS, and JavaScript, as these will likely come up during the interview.
✨Prepare for Stakeholder Communication
Since the role involves communicating tracking requirements to both technical and non-technical stakeholders, practice explaining complex concepts in simple terms. Think of examples from your past experiences where you successfully communicated technical information to non-specialists.
✨Showcase Your A/B Testing Experience
Be ready to discuss your hands-on experience with A/B testing tools like Optimizely. Prepare to share specific examples of tests you've implemented, the hypotheses you created, and the outcomes of those tests to demonstrate your analytical skills.
✨Demonstrate Your Problem-Solving Skills
The role requires debugging and troubleshooting analytics and marketing tags. Think of scenarios where you've encountered issues in previous roles and how you resolved them. Highlight your approach to problem-solving and your ability to maintain data quality.
