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- Tasks: Lead creative marketing campaigns and manage an 18-month calendar for brand growth.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy discounts on food, drinks, and hotel stays, plus access to mental health support.
- Why this job: Make a real impact in British hospitality while developing your marketing skills.
- Qualifications: Experience in marketing and campaign management, with a passion for creativity.
- Other info: Opportunities for career growth and development in a supportive team environment.
The predicted salary is between 36000 - 60000 £ per year.
You will be responsible for the delivery of integrated campaigns for a specific brand/formats. The activation of campaigns will require an omnichannel approach, ensure they are stand-out campaigns, and manage an 18-month Marketing and Campaign calendar to deliver customer acquisition aligned with the brands/formats’ growth plans. Execution is at both local and national levels with trading responsiveness.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have a 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000-strong team are the guardians of what’s wholly British—the pub experience.
Responsibilities:
- Develop and execute an 18-month integrated campaign calendar and associated budget informed by performance, brand needs, and customer insights.
- Lead and manage a team to develop and execute creative, stand-out national campaigns aligned with the Brand essence and commercial goals within an integrated Marketing calendar.
- Ensure campaigns deliver clear ROI and generate impactful customer and financial outcomes (fewer, bigger, better campaigns).
- Create brand/format-led campaign strategies to drive growth across the marketing funnel (awareness, consideration, usage) to deliver customer acquisition and commercial growth targets.
- Define campaigns that deliver business targets for digital transformation, including database growth, bookings adoption, and app usage/download targets.
- Build a holistic view of performance and ROI of national campaigns using planning & performance insights, embedding robust learnings reviews to improve future campaigns.
- Embed divisional marketing processes to deliver effective and efficient outcomes and ensure adherence to centrally set processes (e.g., engaging agencies).
- Lead capital investment marketing and campaigns by working with cross-functional teams to create an efficient, templated investment plan with right-first-time execution.
- Support the Operations team to deliver ROI targets on all investments.
- Partner with Central Digital teams to drive channel/transformation objectives with a digital-first mentality and a rigorous test-and-learn program, reducing costs, delivering digital targets, and improving lead times (including print).
- Deliver day-to-day execution of the Brand proposition, implementation and monitoring of current and new Greene King pub formats alongside the Head of Brand and Brand Lead, delivering roadmap activation and testing.
- Align the implementation plan with commercial managers to promote food & drinks ranges across Brand/format to deliver commercial impact and drive guest visits and spend—on brand and profitable.
- Support the Senior Brand & Marketing and commercial team to build a brand with strong ROI in terms of performance, cash margin (strong sales growth in food and drink), volume growth, and brand awareness.
- Support the development of a high-performing team with development and succession planning for team members.
Destination Brands Marketing Manager employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Destination Brands Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to shine and demonstrate how you can bring value to the role of Destination Brands Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute to their growth plans. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace Destination Brands Marketing Manager
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Greene King and its brands shine through. Share why you love the pub experience and how it aligns with your personal values. We want to see that you’re not just looking for a job, but that you genuinely care about what we do!
Be Specific About Your Experience: Tailor your application by highlighting specific experiences that relate to the role of Destination Brands Marketing Manager. Use examples from your past campaigns that demonstrate your ability to deliver integrated marketing strategies. We love seeing concrete results and how you’ve made an impact in previous roles.
Keep It Clear and Concise: While we appreciate creativity, make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon. We want to quickly understand your skills and experiences without wading through unnecessary fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Greene King!
How to prepare for a job interview at Greene King
✨Know Your Campaigns
Before the interview, dive deep into Greene King's recent campaigns. Understand their brand essence and how they align with customer insights. Be ready to discuss how you would develop integrated campaigns that stand out and drive growth.
✨Showcase Your Omnichannel Strategy
Prepare examples of how you've successfully executed omnichannel marketing strategies in the past. Highlight your experience in managing campaign calendars and how you ensure that all channels work together seamlessly to achieve business targets.
✨Demonstrate ROI Focus
Be prepared to talk about how you've measured the success of your campaigns in terms of ROI. Share specific metrics and outcomes from previous roles that demonstrate your ability to deliver impactful results and drive customer acquisition.
✨Team Leadership Experience
Since this role involves leading a team, think of examples where you've successfully managed and developed team members. Discuss your approach to fostering a high-performing team and how you support their growth and succession planning.
