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For Companies At a Glance
- Tasks: Lead customer engagement and loyalty strategies to enhance brand loyalty and customer value.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Why this job: Make a real impact in customer engagement while enjoying great perks and discounts.
- Qualifications: Experience in CRM and loyalty strategies, with strong leadership skills.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Role can be based in Burton or London.
As a CRM Growth & Loyalty Lead, you will own the delivery of bestâinâclass customer engagement communications and lead CRM marketing, loyalty, and technical teams to improve customer value through an omniâchannel experience. You will leverage customer engagement platforms to enhance customer value and drive personalisation and conversion.
As CRM Growth & Loyalty Lead, you will:
- Own the delivery of customer engagement communications (email, push, inâapp, loyalty, SMS, and more) to retain existing customers, increase brand loyalty, and grow customer lifetime value.
- Lead CRM marketing, loyalty, and technical teams to leverage customer engagement platforms and improve customer value through an omniâchannel experience.
- Embrace change as CRM & loyalty journeys become more insight and dataâled, leading to more sophisticated automations and use of predictive analytics.
- Work alongside digital product and customer data leads to maximise value in this area, growing our known customer & loyalty database.
- Activate loyalty campaigns for the group, leading campaigns and journeys that best reward behaviour and nudge customer frequency and value.
What you'll bring:
- Strong experience in CRM/Loyalty.
- Extensive experience developing and implementing customer strategies using CRM data, campaign, and automation platforms.
- Confident facilitator and stakeholder manager, building senior relationships across a matrix organisation.
- Significant experience working in largeâscale programmes that transform the customer experience.
- Proven people leader and confident senior leader, experience in building high performing teams of 5+.
Additional Information:
We're all about rewarding our team's hard work, that's why you'll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our wellâknown brands â as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands â so you enjoy your favourite food and drink at a discount.
- Free employee assistance program â mental health, wellâbeing, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels â so you can enjoy a weekend away without breaking the bank.
- Refer a friend â who do you know who could be interested in a new role? When they are placed, you could earn ÂŁ1,500 for referring them!
- Wagestream â access your wage before payday for when life happens.
- Retail discounts â Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
CRM Growth & Loyalty Lead employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land CRM Growth & Loyalty Lead
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what theyâre about.
â¨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate how you've improved customer engagement or loyalty in previous roles. Numbers speak volumes!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace CRM Growth & Loyalty Lead
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the CRM Growth & Loyalty Lead role. Highlight your experience in customer engagement and loyalty strategies, and donât forget to mention any relevant tools or platforms youâve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills can help us enhance customer value. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how youâve improved customer engagement or loyalty.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easy!
How to prepare for a job interview at Greene King
â¨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and loyalty strategies, especially those relevant to the hospitality industry. Be ready to discuss how you've used CRM data to drive customer value in your previous roles.
â¨Showcase Your Leadership Skills
As a potential leader, it's crucial to demonstrate your ability to manage teams effectively. Prepare examples of how you've built high-performing teams and led successful campaigns. Highlight your experience in stakeholder management and how you've navigated complex organisational structures.
â¨Embrace Change and Innovation
The role involves adapting to new insights and data-led strategies. Be prepared to discuss how you've embraced change in past roles, particularly in implementing sophisticated automations or predictive analytics. Show that you're not just reactive but proactive in driving innovation.
â¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to overcome challenges in customer engagement or loyalty programmes. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
