At a Glance
- Tasks: Create engaging multi-channel campaigns to boost customer loyalty and engagement.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy a supportive workplace with great perks and career growth potential.
- Why this job: Make a real impact in a fast-paced environment while growing your skills.
- Qualifications: Experience in CRM campaigns and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As a CRM Growth Executive, you will deliver best‑in‑class customer engagement across email, push, in‑app, SMS and more, helping to retain customers, increase brand loyalty and grow customer lifetime value. Working across multiple brands, you’ll operate in a fast‑paced, creative and commercial environment where no two campaigns are the same.
Partnering closely with the CRM Growth Manager, you’ll support the evolution of CRM into a more insight‑driven, data‑led function, embracing automation, personalisation and testing to drive performance at scale.
Job Description
As CRM Growth Executive, you will…
- Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
- Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
- Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
- Ensure all campaigns are compliant with GDPR and PECR requirements
- Analyse customer behaviour to identify key lifecycle moments and trigger communications
- Use creativity and commercial insight to plan campaigns that drive database growth and engagement
- Work with external agencies to execute CRM campaigns to a high standard
- Support CRM KPI setting and develop plans to achieve YOY growth targets
- Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
- Collaborate with digital trading and UX teams to enhance the customer experience across digital channels
What you’ll bring…
- Experience in CRM campaign delivery (email essential; push, app or SMS desirable)
- Familiarity with CRM platforms such as Braze (advantageous, not essential)
- Strong campaign management skills with the ability to deliver high volumes at pace
- Confidence working with stakeholders and managing third‑party agencies
- Analytical mindset with experience using data to drive decisions and optimisation
- Ability to work to tight deadlines in a fast‑paced environment
- Strong communication and collaboration skills across digital and marketing teams
- Good working knowledge of Excel and Microsoft tools
- Proactive approach to identifying risks and opportunities
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
CRM Growth Executive employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a CRM Growth Executive, you'll thrive in a dynamic environment where creativity meets data-driven strategies, with ample opportunities for career progression through our extensive training programmes. Enjoy competitive benefits including generous discounts across our brands, a supportive employee assistance programme, and the chance to make a real impact in a company that values its team members.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Executive
✨Tip Number 1
Get to know the company inside out! Research Greene King’s history, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can demonstrate your campaign management skills and analytical mindset with real examples from your past experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Greene King family.
We think you need these skills to ace CRM Growth Executive
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how excited you are about engaging customers and driving brand loyalty. Share any relevant experiences that highlight your passion for customer engagement.
Tailor Your Application:Make sure to customise your application for the CRM Growth Executive role. Use keywords from the job description and relate your skills and experiences directly to what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Highlight your key achievements and skills that align with the role, making it easy for us to see why you’d be a great fit!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for both of us!
How to prepare for a job interview at Greene King
✨Know Your CRM Basics
Before the interview, brush up on your CRM knowledge, especially around email campaigns and customer engagement strategies. Familiarise yourself with key terms like segmentation, A/B testing, and GDPR compliance, as these will likely come up in conversation.
✨Showcase Your Creativity
Prepare to discuss past campaigns you've worked on, focusing on how you used creativity to drive engagement. Think of specific examples where your innovative ideas led to successful outcomes, and be ready to share metrics that demonstrate your impact.
✨Be Data-Driven
Since the role involves analysing customer behaviour, come equipped with examples of how you've used data to inform your decisions. Highlight any experience you have with CRM platforms or tools, and be prepared to discuss how you would approach campaign optimisation.
✨Engage with Stakeholders
The ability to work with various stakeholders is crucial. Think about times when you've collaborated with different teams or managed third-party agencies. Be ready to explain how you navigated those relationships and ensured successful campaign execution.
