At a Glance
- Tasks: Plan and execute exciting CRM campaigns to engage customers and boost performance.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy perks like early wage access and retail discounts.
- Why this job: Make a real impact in customer engagement while enjoying a vibrant work culture.
- Qualifications: Creative flair, strong campaign management skills, and attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As CRM Executive, you will take ownership for the planning and execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role will focus on email communications; briefing, campaign setup, audience selection, proofing and campaign performance analysis using pre-existing templates. You will also take ownership of the development and optimisation of automated lifecycle email marketing campaigns. As we further develop our customer engagement and data strategy, you will support the delivery of new communication channels into the mix, for example app and push.
Your role as a CRM Executive involves:
- Working in conjunction with your brand partners to deliver a programme of compelling email campaigns, using your knowledge of segmentation, targeting and content creation.
- Adopting best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices.
- Championing and implementing a CRM A/B testing approach.
- Ensuring campaigns are correctly briefed and that they are GDPR/PECR compliant.
- Analysing existing customer behaviours and identifying key customer moments when CRM communications should be executed.
What you will bring:
- A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement.
- The ability to build brilliant relationships with business divisions, support teams and 3rd party suppliers.
- A 'can do' attitude, as we are a busy team.
- Proficiency in email based campaign platforms - Braze platform experience desirable but not essential.
- Attention to detail.
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – earn £1,500 for referring someone who is placed.
- Wagestream – access your wage before payday.
- Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
CRM Executive employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a CRM Executive, you'll enjoy a competitive salary, extensive career development opportunities, and generous discounts across our brands, all while being part of a supportive team dedicated to delivering exceptional customer experiences. With a focus on employee well-being and a commitment to fostering growth, Greene King is an excellent employer for those seeking meaningful and rewarding careers in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your campaign management skills. Be ready to discuss how you’ve optimised campaigns in the past!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let us see your enthusiasm for CRM! Share any relevant experiences or projects that highlight your skills in campaign management and customer engagement. We love to see candidates who are genuinely excited about the role.
Tailor Your Application:Make sure to customise your application to fit the CRM Executive role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us you’ve done your homework and are serious about joining our team.
Be Detail-Oriented:Attention to detail is key in this role, so make sure your application reflects that! Double-check for any typos or formatting issues before hitting send. A polished application will help us see your commitment to quality.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be on your way!
How to prepare for a job interview at Greene King
✨Know Your CRM Basics
Before the interview, brush up on your CRM knowledge, especially around email campaign management. Understand key concepts like segmentation, targeting, and A/B testing, as these will be crucial in your role.
✨Showcase Your Creativity
Prepare to discuss examples of past campaigns you've worked on. Highlight your creative flair and how it contributed to successful outcomes. Be ready to share ideas on how you would approach campaign planning for Greene King.
✨Demonstrate Attention to Detail
Since attention to detail is vital for this role, think of specific instances where your meticulousness made a difference. Whether it was catching an error in a campaign or ensuring compliance with GDPR, have those examples at the ready.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Show your 'can do' attitude and willingness to collaborate with different teams. This will demonstrate that you can foster strong relationships, which is key for a CRM Executive.
