At a Glance
- Tasks: Shape our story and enhance the reputation of our brewing and beer brands through impactful communications.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, career development, and mental health support.
- Other info: Enjoy a dynamic work environment with opportunities for career growth and personal development.
- Why this job: Make a real impact in the pub and brewing sector while developing your communication skills.
- Qualifications: Strong communicator with media management experience and a proactive attitude.
The predicted salary is between 30000 - 40000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
We’re looking for a talented Communications Specialist to play a key role in shaping how we tell our story, enhancing the reputation of our brewing and beer brands, and bringing our strategy to life through impactful PR and communications. As part of our Group External Communications team, you’ll lead proactive communications activity for our Brewing & Brands (B&B) division.
Your role as Communications Specialist:- Enhancing positive relationships with local media ahead of the opening of our new brewery in 2027.
- Proactive outreach across the business to build a bank of positive stories for external use across all media, aligned with the wider business and comms strategies.
- Developing positive relationships across national and trade media, outside of B&B.
- Identifying positive opportunities to accelerate brand awareness and recognition across Greene King and Greene King Brewery.
- Work closely with key stakeholders including those in B&B, Pub Partners, marketing and PR to understand goals and objectives, ensuring we can develop engaging and high performing PR activations across the team.
- Work with the internal comms team to provide a regular drumbeat of content to support wider business objectives.
- Reporting for the senior leadership team across our team efforts.
- Management of our corporate LinkedIn channel, including development of content.
- A strong communicator that can adapt for differing audiences.
- Experience of managing and delivering expectations of multiple stakeholders.
- Experience working on a busy and pressurised press office.
- Media management and experience in crisis/issues management.
- Experienced in evaluation/reporting.
- Experience in social media – being able to create content and identify opportunities.
- Show resilience and be able to manage communications in a crisis.
- Strong judgement.
- Autonomous and confident making decisions and advising under pressure.
- Ability to multi-task and to work independently on multiple projects simultaneously.
- Strong attention to detail.
- A team player with a positive and proactive attitude.
- Ability to establish positive working relationships, both internally and externally.
- To be able to work collaboratively and communicate effectively to the wider business.
- Personable and able to bring other people on the journey.
- A genuine desire to work within the pub and brewing sector.
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend – when they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Communications Specialist employer: Greene King
At Greene King, we pride ourselves on being the leading pub company and brewer in the UK, offering a vibrant work culture that celebrates British hospitality. As a Communications Specialist, you'll have the opportunity to shape our narrative and enhance our brand's reputation while enjoying competitive benefits, including career development opportunities, generous discounts, and a supportive environment that prioritises employee well-being. Join our passionate team and be part of a legacy that pours happiness into lives across the nation.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Specialist
✨Tip Number 1
Get to know Greene King and its values inside out. When you walk into that interview, show us how your passion for British hospitality aligns with our mission. We want to see that you’re not just another candidate, but someone who genuinely cares about pouring happiness into lives.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn and ask them about their experiences. This will give you insider knowledge and help you tailor your approach when you apply through our website.
✨Tip Number 3
Prepare for the unexpected! Brush up on crisis communication strategies and be ready to discuss how you would handle tough situations. We love candidates who can think on their feet and bring creative solutions to the table.
✨Tip Number 4
Showcase your storytelling skills! Bring examples of past PR campaigns or communications projects you've worked on. We want to see how you can enhance our brand's narrative and make it resonate with our audience.
We think you need these skills to ace Communications Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications Specialist role. Highlight your experience in media management and PR, and show us how you can enhance our brand's story.
Showcase Your Communication Skills:As a strong communicator, it’s essential to demonstrate your ability to adapt your messaging for different audiences. Use examples from your past experiences to illustrate how you've successfully engaged with various stakeholders.
Be Proactive and Positive:We love a proactive attitude! Share instances where you've taken the initiative in previous roles, especially in building relationships with media or managing communications during a crisis.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into the process smoothly. We can’t wait to hear from you!
How to prepare for a job interview at Greene King
✨Know Your Story
Before the interview, make sure you can articulate your own story and how it aligns with Greene King's mission. Think about your experiences in communications and how they can enhance the reputation of their brewing and beer brands.
✨Research the Company
Dive deep into Greene King's history and values. Understanding their 220-year legacy will help you connect your answers to their culture and demonstrate your genuine interest in the pub and brewing sector.
✨Prepare for Stakeholder Scenarios
Since the role involves managing multiple stakeholders, think of examples from your past where you've successfully navigated complex relationships. Be ready to discuss how you would handle different scenarios that may arise in a busy press office.
✨Showcase Your Media Savvy
Be prepared to discuss your experience with media management and crisis communication. Bring examples of how you've created engaging content for social media or handled challenging situations, as this will be crucial for the role.
