At a Glance
- Tasks: Lead corporate communications and manage external PR to enhance Greene King's reputation.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, pension, discounts, and access to mental health support.
- Other info: Opportunities for career growth and training across well-known brands.
- Why this job: Make a real impact in a dynamic role at a beloved British brand.
- Qualifications: Experience in corporate communications and strong media relations skills required.
The predicted salary is between 49500 - 60500 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As External Communications Lead, you will play a critical role in promoting and protecting Greene King’s reputation. Leading our corporate communications strategy, reactive press office and external PR activity, you’ll ensure Greene King is positioned as a leading business both within and beyond the hospitality sector. Working closely with senior leaders, including the Executive Board and Leadership Group, you’ll provide expert communications counsel, navigate complex reputational challenges and drive a joined-up approach to external communications across the business.
As an External Communications Lead, you will…
- Develop and deliver Greene King’s corporate communications strategy across key areas including business performance, sustainability, social mobility, employer brand, community impact and charity partnerships.
- Lead and oversee our 24/7 reactive press office, ensuring robust processes, governance and responses that protect Greene King’s reputation.
- Develop and manage crisis communications strategies, providing expert advice and media handling during high-profile or sensitive situations.
- Partner with senior stakeholders, including the Executive Board and Leadership Group, to provide communications guidance and support when representing Greene King externally.
- Manage external agencies and oversee divisional PR activity, ensuring a cohesive, integrated approach to communications across the business.
What you'll bring…
- Significant experience in corporate communications, public relations or media relations, with a strong track record of delivering impactful communications strategies.
- Strong media relations expertise and experience managing high-profile press office activity.
- Proven crisis communications experience, with the ability to make sound decisions under pressure and manage reputational risk effectively.
- Experience supporting complex business change programmes and communicating with a broad range of stakeholders.
- Excellent influencing, stakeholder management and relationship-building skills, with the confidence to advise senior leaders and executives.
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Communications Lead FTC employer: Greene King
Greene King is an excellent employer that values its team members and fosters a supportive work culture. With opportunities for personal and professional growth, employees can thrive in a dynamic environment while enjoying competitive benefits and a strong sense of community. Working at Greene King not only means being part of a renowned pub chain but also contributing to creating memorable guest experiences in a welcoming atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Lead FTC
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Greene King. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Greene King, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Greene King inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Communications Lead FTC
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Greene King. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Greene King.
How to prepare for a job interview at Greene King
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
