At a Glance
- Tasks: Lead the development of exciting food and drink promotions that boost sales and guest engagement.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Other info: Be part of a collaborative team culture with excellent career progression opportunities.
- Why this job: Make a real impact in British hospitality while driving growth and creativity.
- Qualifications: Experience in marketing or commercial roles, ideally in hospitality or retail.
The predicted salary is between 40000 - 50000 £ per year.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As a Commercial Marketing Manager, you will own and deliver the end-to-end development of food, drink and promotional propositions across our Premium Ventures estate, driving guest engagement, sales and profitability. You’ll work cross-functionally to transform insight into commercially compelling offers that are seamlessly executed across our pubs.
Qualifications
- Lead the development of customer-led food, drink and promotional propositions that drive spend, frequency and commercial growth.
- Translate guest, market and business insights into clear, actionable proposition strategies and briefs.
- Plan and deliver promotional activity aligned to key trading moments, maximising return on investment and customer engagement.
- Manage end-to-end activation, from concept through to in-pub execution and post-launch performance review.
- Use data, insight and EPOS systems to monitor performance, optimise activity and inform future decisions.
- Lead and develop a Commercial Marketing Executive, building a high-performing and collaborative team culture.
What you’ll bring…
- Proven experience in a commercial or marketing role, ideally within hospitality, retail or a multi-site environment.
- Strong commercial mindset with the ability to drive sales, margin and growth through customer-led propositions.
- Highly analytical, with experience turning data into actionable insights and performance improvements.
- Excellent stakeholder management skills, with the ability to collaborate across multiple teams.
- Strong project management and organisational skills, with the confidence to lead cross-functional activity.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Commercial Marketing Manager employer: Greene King
Greene King is an excellent employer, offering a vibrant work culture in the heart of Horsham where you can truly make a difference. With a focus on employee growth and development, we provide comprehensive training and career advancement opportunities, alongside competitive salaries and generous discounts at our venues. Join us to lead a passionate team in delivering exceptional experiences while enjoying the benefits of a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
