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- Tasks: Analyse campaign performance data and provide actionable insights to improve marketing strategies.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history in brewing and hospitality.
- Benefits: Enjoy a competitive salary, discounts on food and drink, and access to mental health support.
- Why this job: Be part of a dynamic team that values your insights and contributes to the future of British hospitality.
- Qualifications: Experience in data analysis, advanced Excel skills, and familiarity with Google Analytics and Power BI preferred.
- Other info: Opportunities for career growth and training across well-known brands.
The predicted salary is between 28800 - 43200 £ per year.
As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making for our Green King Pubs Brands. Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality.
Your role as Campaign Performance Manager:
- In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews.
- Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats - capture performance vs brief, business case, market etc.
- Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance).
- Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement.
- Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance.
- Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group.
- Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data.
What you'll bring:
- Previous Data analysis and insight experience.
- Ability to distil complex performance data into clear, actionable insights and recommendations.
- Ability to consolidate large volumes of data into succinct stories.
- Experience using Excel to an advanced level, previous experience using Google Analytics and Power BI would be advantageous.
We're all about rewarding our team's hard work, that's why:
- You’ll receive a competitive salary, pension contribution as well as the chance to further your career across our well-known brands.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend - when they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Campaign Performance Manager employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Performance Manager
✨Tip Number 1
Familiarise yourself with Greene King's brand values and mission. Understanding their commitment to British hospitality will help you align your insights and recommendations with their core objectives during interviews.
✨Tip Number 2
Brush up on your data analysis skills, especially in Excel, Google Analytics, and Power BI. Being able to demonstrate your proficiency in these tools will set you apart as a candidate who can hit the ground running.
✨Tip Number 3
Prepare examples of how you've previously used data to drive campaign performance. Be ready to discuss specific metrics and outcomes that showcase your ability to provide actionable insights.
✨Tip Number 4
Network with current or former employees of Greene King if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Campaign Performance Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Campaign Performance Manager. Familiarise yourself with data analysis, campaign performance metrics, and the specific tools mentioned in the job description, such as Excel, Google Analytics, and Power BI.
Tailor Your CV: Highlight your relevant experience in data analysis and insights. Use specific examples that demonstrate your ability to distil complex data into actionable insights. Make sure to include any experience with marketing campaigns and performance evaluation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making and how it aligns with Greene King's mission. Mention your familiarity with their brands and how your skills can contribute to improving brand health and customer engagement.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on data analysis.
How to prepare for a job interview at Greene King
✨Showcase Your Data Analysis Skills
As a Campaign Performance Manager, your ability to analyse and interpret data is crucial. Be prepared to discuss specific examples of how you've used data analysis in previous roles to drive campaign performance and make informed decisions.
✨Understand the Brand's Mission
Greene King prides itself on its rich history and commitment to British hospitality. Familiarise yourself with their mission and values, and be ready to explain how your skills and experiences align with their goals during the interview.
✨Prepare for Technical Questions
Given the emphasis on tools like Excel, Google Analytics, and Power BI, expect technical questions related to these platforms. Brush up on your knowledge and be ready to demonstrate your proficiency with real-world examples.
✨Highlight Your Strategic Insight
The role requires providing strategic insights based on campaign performance. Prepare to discuss how you've previously evaluated campaign effectiveness and made recommendations that improved ROI and customer engagement.
