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- Tasks: Analyse campaign performance data and provide actionable insights to drive marketing strategies.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Why this job: Make a real impact on marketing campaigns while enjoying a vibrant work culture.
- Qualifications: Experience in data analysis, strong Excel skills, and ability to present insights confidently.
- Other info: Hybrid role with excellent career growth and employee support programmes.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
As a Campaign Performance Manager you will provide robust data analysis and insight into campaign performance (propositions, brand & integrated marketing) making recommendations which drive informed decision making for our Greene King Pubs Brands.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
Please note this is a 6 month FTC
The role is Hybrid and can be based from our London or Burton Office
Your role as Campaign Performance Manager:
- In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews.
- Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats - capture performance vs brief, business case, market etc.
- Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance).
- Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically improving brand health, ROI, conversion rates, and customer engagement.
- Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group.
- Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data.
What you'll bring:
- Previous Data analysis and insight experience.
- Ability to distil complex performance data into clear, actionable insights and recommendations.
- Ability to consolidate large volumes of data into succinct stories.
- Confidence in presenting to senior stakeholders and exceptional collaboration skills are imperative in this role.
- Experience using Excel to an advanced level, previous experience using Google Analytics and Power BI would be advantageous.
Additional Information:
We're all about rewarding our team's hard work, that's why...
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
Campaign Performance Manager employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Performance Manager
✨Tip Number 1
Get to know the company inside out! Research Greene King’s history, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your data analysis storytelling. Be ready to discuss how you've turned complex data into actionable insights in past roles. This will demonstrate your fit for the Campaign Performance Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Campaign Performance Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Campaign Performance Manager role. Highlight your data analysis skills and any relevant experience that aligns with our mission at Greene King. We want to see how you can bring value to our team!
Showcase Your Insights: When writing about your past experiences, focus on how you've turned complex data into actionable insights. We love candidates who can demonstrate their ability to make informed decisions based on data, so share specific examples of your successes!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and avoid jargon. We appreciate a well-structured application that tells us your story without unnecessary fluff!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our Greene King family!
How to prepare for a job interview at Greene King
✨Know Your Data Inside Out
As a Campaign Performance Manager, you'll be knee-deep in data analysis. Make sure you brush up on your data skills before the interview. Familiarise yourself with key metrics and how they relate to campaign performance. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Storytelling Skills
It's not just about numbers; it's about telling a compelling story with them. Prepare examples of how you've distilled complex data into actionable insights. Think about how you can present these insights clearly and effectively to senior stakeholders, as this will be crucial in your role.
✨Understand the Brand and Its Values
Do your homework on Greene King and its brands. Understand their mission and values, and think about how your experience aligns with them. This will help you demonstrate your enthusiasm for the role and show that you're a good cultural fit.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or evaluate campaign performance. Practice articulating your thought process and decision-making strategies. This will showcase your analytical skills and ability to think on your feet, which are essential for the role.
