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For Companies At a Glance
- Tasks: Support engaging brand campaigns that boost sales and enhance guest experiences.
- Company: Join Greene King, the UK's leading pub company with a rich history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Enjoy a collaborative environment with great perks and career growth.
- Why this job: Be part of a dynamic team shaping the future of British hospitality.
- Qualifications: Around one year’s marketing experience and a passion for hospitality.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British – the pub experience.
As a Campaign Executive, you will support the delivery of engaging brand campaigns that drive profitable sales growth and enhance the guest experience across our pubs. Working from our Burton base, you’ll collaborate closely with marketing, digital and operational teams to bring campaigns to life from planning through to evaluation.
As a Campaign Executive, you will…
- Support the delivery of the annual Brand & Marketing plan through tactical promotional and brand campaigns.
- Help scope, design, launch and evaluate campaigns that drive customer acquisition, repeat visits and increased spend.
- Work alongside digital and loyalty teams to deliver social media and email activity aligned to the brand.
- Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and to plan.
- Act as the voice of the guest by tracking behaviour, market trends and competitor activity.
- Manage brand administration including budgets, purchase orders, stock and guest enquiries.
What you’ll bring…
- Around one year’s experience in a client-side marketing role or similar.
- A genuine passion for the hospitality industry and understanding of guest motivations.
- Strong planning, organisation and attention to detail.
- Confidence working with data to identify insights and opportunities.
- A collaborative, proactive approach with the ability to work across teams and agencies.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
- You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Campaign Executive employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous campaigns and projects. This gives you a chance to demonstrate your creativity and results-driven mindset, which is key for a Campaign Executive role.
✨Tip Number 3
Prepare for interviews by researching Greene King and their brand values. Understand their mission to pour happiness into lives and think about how you can contribute to that as a Campaign Executive. Tailor your answers to reflect their ethos!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Greene King family.
We think you need these skills to ace Campaign Executive
Some tips for your application 🫡
Show Your Passion: Let us see your genuine love for the hospitality industry in your application. Share experiences that highlight your understanding of guest motivations and how you can contribute to creating memorable pub experiences.
Be Detail-Oriented: We appreciate strong planning and organisation skills. Make sure your application is well-structured, free of typos, and clearly outlines your relevant experience. Attention to detail goes a long way!
Highlight Your Collaborative Spirit: As a Campaign Executive, you'll be working with various teams. In your application, mention instances where you've successfully collaborated with others, whether in marketing or other areas. We love a proactive team player!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and fit for the role right from the start!
How to prepare for a job interview at Greene King
✨Know Your Campaigns
Before the interview, dive deep into Greene King's recent campaigns. Understand their objectives, target audience, and outcomes. This will not only show your genuine interest but also allow you to discuss how your skills can contribute to future campaigns.
✨Show Your Passion for Hospitality
Make sure to express your enthusiasm for the hospitality industry during the interview. Share any personal experiences or insights that highlight your understanding of guest motivations and how they influence marketing strategies.
✨Be Data-Savvy
Prepare to discuss how you've used data in previous roles to drive marketing decisions. Bring examples of how you've identified insights or trends that led to successful campaigns, as this aligns perfectly with the role's requirements.
✨Collaboration is Key
Highlight your experience working across teams and with external agencies. Be ready to share specific examples of how you've successfully collaborated on projects, as this will demonstrate your proactive approach and ability to work within a team environment.