At a Glance
- Tasks: Lead the development of our MarTech product strategy and enhance customer experiences.
- Company: Join Greene King, a leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Other info: Be part of a dynamic team driving innovation in the pub experience.
- Why this job: Shape the future of digital marketing in hospitality and make a real impact.
- Qualifications: Experience in agile product development and strong stakeholder engagement skills.
The predicted salary is between 50000 - 60000 £ per year.
At Greene King we believe Digital will enable us to deliver a step change in the pub experience. We are passionate about building best in class user and customer experiences across our digital products and programmes. We will live up to being the pride of British hospitality by making sure we deliver digital products that fit into our physical experiences seamlessly; and to ensure our customers come back time and time again.
This is a new role and a significant opportunity to shape and deliver Greene King's Marketing Technology (MarTech) product strategy. As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow management capabilities that support end-to-end campaign delivery.
You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale. The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King's growing digital product function and will play a critical role in its continued maturity.
The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring integration effectively with our portfolio, and align to agreed strategic outcomes. Ownership of the product vision, roadmap, and ongoing performance will be central to the role.
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products.
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies.
- Translate high-level product roadmap into achievable product backlog items across multiple digital products.
- Provide insight for defining and planning the overall Product Roadmap based on specialised knowledge in your area.
- Deliver new features and enhancements that support business and user needs.
- Drive performance of your product KPIs and test and optimise.
- Collaborate and engage stakeholders across different business areas.
- Use data and customer insight to inform the decision-making process.
- Work closely with external partners to ensure the best possible outcomes and solutions.
- Help educate and embed product methodology within the business.
- To be the voice of the customer for the MarTech experience within the business.
Experience working within an agile, scrum environment in digital product development. Experience writing detailed User Stories, Acceptance Criteria, etc. Experience working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment. Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges. Strong stakeholder engagement, able to develop trusted working relationships across business boundaries. Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions. Experience with managing external/3rd party suppliers. Strong leadership and influencing skills. To be able to work collaboratively and communicate effectively to the wider business. An intellectual approach and ability to quickly grasp concepts and solve complex problems.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
You will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
MarTech Product Owner: Content & Campaign Platform in Bury St Edmunds employer: Greene King
At Greene King, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant work culture that fosters creativity and collaboration. As a MarTech Product Owner, you'll have the unique opportunity to shape our digital product strategy while benefiting from extensive career development opportunities, competitive salaries, and generous employee discounts. Join us in delivering exceptional experiences that resonate with our customers and contribute to the legacy of British hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Product Owner: Content & Campaign Platform in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Greene King and their digital products. Understand their MarTech strategy and think about how your skills can contribute to their goals. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Owner. Highlight your knowledge of content marketing technologies and agile methodologies to demonstrate you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Greene King and being part of their mission to enhance the pub experience.
We think you need these skills to ace MarTech Product Owner: Content & Campaign Platform in Bury St Edmunds
Some tips for your application 🫡
Show Your Passion for Digital:When writing your application, let us see your enthusiasm for digital products and how they enhance customer experiences. Share examples of how you've contributed to similar projects in the past!
Be Clear and Concise:We love a well-structured application! Make sure to clearly outline your relevant experience and skills, especially those related to MarTech and content marketing. Keep it straightforward and to the point.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight how your background aligns with the specific requirements of the MarTech Product Owner role. Show us why you’re the perfect fit!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows that you’re serious about joining our team at Greene King!
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends in marketing technology, especially around content marketing platforms. Be ready to discuss how these tools can enhance customer experiences and streamline campaign delivery.
✨Showcase Your Agile Experience
Since this role involves working in an agile environment, prepare examples of how you've successfully managed product backlogs and user stories. Highlight your experience with sprint planning and how you’ve collaborated with cross-functional teams.
✨Be the Voice of the Customer
Demonstrate your understanding of customer needs by sharing insights from previous roles. Discuss how you’ve used data and customer feedback to inform product decisions and improve user experiences.
✨Engage Stakeholders Effectively
Prepare to talk about your approach to stakeholder engagement. Share specific instances where you’ve built trusted relationships across different business areas and how that has led to successful project outcomes.
