At a Glance
- Tasks: Shape and deliver Greene King's MarTech product strategy for an enhanced pub experience.
- Company: Join Greene King, the pride of British hospitality with a rich 220-year history.
- Benefits: Competitive salary, discounts on food and drink, and career development opportunities.
- Other info: Dynamic role with opportunities to influence and innovate in a growing digital team.
- Why this job: Be a key player in transforming digital experiences in the hospitality industry.
- Qualifications: Experience in agile product development and strong stakeholder engagement skills.
The predicted salary is between 50000 - 60000 £ per year.
At Greene King we believe Digital will enable us to deliver a step change in the pub experience. We are passionate about building best in class user and customer experiences across our digital products and programmes. This is a new role and a significant opportunity to shape and deliver Greene King's Marketing Technology (MarTech) product strategy.
As Product Owner for MarTech, you will be responsible for defining, owning and delivering the roadmap for key marketing platforms, with a particular focus on a content marketing platform and workflow management capabilities that support end-to-end campaign delivery. You will work closely with Creative, Marketing, Digital, Technology and external partners to ensure our MarTech tools enable efficient content creation, approval, distribution and optimisation at scale.
The role will be accountable for translating business and marketing needs into clear product requirements and prioritised backlogs that deliver measurable value. This position sits within Greene King's growing digital product function and will play a critical role in its continued maturity.
The Product Owner will lead the development and optimisation of our Content Marketing Platform, ensuring integration effectively with our portfolio, and align to agreed strategic outcomes. Ownership of the product vision, roadmap, and ongoing performance will be central to the role.
- Responsible for the development of the MarTech programme across our content marketing platform and other digital products.
- Own and manage the product backlog, including requirements, definition and refinement of user stories, sprint planning, and other agile ceremonies.
- Translate high-level product roadmap into achievable product backlog items across multiple digital products.
- Provide insight for defining and planning the overall Product Roadmap based on specialised knowledge in your area.
- Deliver new features and enhancements that support business and user needs.
- Drive performance of your product KPIs and test and optimise.
- Collaborate and engage stakeholders across different business areas.
- Use data and customer insight to inform the decision-making process.
- Work closely with external partners to ensure the best possible outcomes and solutions.
- Help educate and embed product methodology within the business.
- To be the voice of the customer for the MarTech experience within the business.
Experience working within an agile, scrum environment in digital product development. Experience writing detailed User Stories, Acceptance Criteria, etc. Experience working with and developing content marketing technologies, ideally in a retail, hospitality, leisure, travel, or equivalent environment.
Exceptional business analysis skills, able to analyse and map complex business and systems processes and develop effective solutions to customer, business and technical challenges. Strong stakeholder engagement, able to develop trusted working relationships across business boundaries. Strong communications and influencing skills, able to analyse and communicate technical concepts to create practical solutions and influence decisions. Experience with managing external/3rd party suppliers. Strong leadership and influencing skills. To be able to work collaboratively and communicate effectively to the wider business. An intellectual approach and ability to quickly grasp concepts and solve complex problems.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.
You will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands.
- Free employee assistance program - mental health, well-being, financial, and legal support.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels.
- Refer a friend - earn £1,500 for referring someone who is placed.
- Wagestream - access your wage before payday.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Digital Product Owner - MarTech in Bury St Edmunds employer: Greene King
At Greene King, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant work culture that fosters creativity and collaboration. As a Digital Product Owner in our MarTech team, you'll have the unique opportunity to shape innovative digital experiences while benefiting from extensive career development programmes, generous employee discounts, and a supportive environment that prioritises your well-being. Join us in delivering exceptional customer experiences and be part of a company that values its people and their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Owner - MarTech in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Greene King and their digital products. Understand their MarTech strategy and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Showcase your experience with agile methodologies and content marketing technologies during interviews. Be ready to discuss specific projects where you’ve driven product development and how you’ve collaborated with cross-functional teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Greene King team and contributing to their mission.
We think you need these skills to ace Digital Product Owner - MarTech in Bury St Edmunds
Some tips for your application 🫡
Show Your Passion for Digital:When you're writing your application, let your enthusiasm for digital products shine through. We want to see how you can contribute to enhancing the pub experience with innovative MarTech solutions.
Be Clear and Concise:Make sure your application is easy to read and straight to the point. Use bullet points where necessary to highlight your skills and experiences that align with the role of Product Owner for MarTech.
Tailor Your Experience:Link your past experiences directly to the responsibilities mentioned in the job description. We love seeing how your background in agile environments and content marketing technologies can benefit our team.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Greene King.
How to prepare for a job interview at Greene King
✨Know Your MarTech Inside Out
Before the interview, dive deep into the latest trends and technologies in marketing tech. Be prepared to discuss how you can leverage these tools to enhance customer experiences at Greene King. Show them you’re not just familiar with the basics but can also bring innovative ideas to the table.
✨Master the Art of User Stories
Since you'll be writing detailed user stories and acceptance criteria, practice articulating these clearly. Think about how you would translate complex business needs into simple, actionable items. Bring examples from your past experience to demonstrate your skills in this area.
✨Engage Stakeholders Like a Pro
Stakeholder engagement is key for this role. Prepare to share examples of how you've successfully collaborated with different teams in the past. Highlight your communication skills and how you’ve built trusted relationships across various business areas.
✨Showcase Your Problem-Solving Skills
Be ready to discuss specific challenges you've faced in previous roles and how you tackled them. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you illustrate your analytical skills and ability to develop effective solutions.
