At a Glance
- Tasks: Bring our digital merchandising strategy to life through engaging campaigns across multiple channels.
- Company: Join Greene King, the UK's leading pub company and brewer with a rich history.
- Benefits: Career development, generous discounts, mental health support, and early wage access.
- Other info: Collaborative culture with opportunities for growth and innovation.
- Why this job: Make a real impact on customer journeys and drive commercial success in a dynamic environment.
- Qualifications: Experience in digital merchandising and strong analytical skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
As a Tactical Merchandising Manager, you will bring our digital merchandising strategy to life through tactical campaign planning and activation across multiple digital channels. You’ll work cross-functionally to create engaging, optimised customer journeys that drive conversion, retention and commercial performance.
Company Description
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220‑year brewing and pub history, creating the business we are proudly known for today. Today our 39,000‑strong team are the guardians of what’s wholly British, the pub experience.
Benefits
- Chance to further your career across our well‑known brands – as one of the industry's top apprenticeship providers, we provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well‑being, financial, and legal support because you matter.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – enjoy a weekend away without breaking the bank.
- Refer a friend – when they are placed, you could earn £1,500 for referring them.
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – up to 30% off at Superdrug, exclusive discounts with Three mobile along with many more.
Responsibilities
- Develop and deliver tactical merchandising and trading plans aligned to wider campaign and marketing strategies.
- Activate merchandising strategy across digital platforms, ensuring consistent messaging and seamless customer journeys.
- Drive personalisation and optimise content using customer data, engagement tools and performance insights.
- Collaborate with product teams to enhance digital experiences across website, app, booking and engagement platforms.
- Partner with SEO, content and data teams to support conversion rate optimisation and improve digital performance.
What You’ll Bring
- Strong experience in digital merchandising, campaign planning or journey optimisation within a consumer‑facing business.
- Proven ability to translate strategy into tactical execution across multiple digital touchpoints.
- Analytical mindset with experience using data to improve customer experience and performance outcomes.
- Excellent stakeholder management and collaboration skills across marketing, product and digital teams.
- Experience working with CMS platforms and digital products such as websites, apps or booking journeys.
Tactical Merchandising Manager FTC in Burton upon Trent employer: Greene King
At Greene King, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant work culture that champions personal and professional growth. With extensive training opportunities, generous discounts across our brands, and a commitment to employee well-being through our assistance programmes, we ensure that our team members feel valued and supported. Join us in a role that not only drives your career forward but also allows you to be part of a rich British heritage in hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Tactical Merchandising Manager FTC in Burton upon Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Greene King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Greene King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Greene King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Greene King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Tactical Merchandising Manager FTC in Burton upon Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Greene King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Greene King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Greene King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Greene King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Greene King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Greene King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
