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For Companies At a Glance
- Tasks: Lead audience strategy development to boost customer engagement and loyalty.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy discounts, career development, and mental health support.
- Why this job: Make a real impact on customer experiences while working with data insights.
- Qualifications: Experience in audience strategy and strong knowledge of CRM tools required.
- Other info: Dynamic team environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
As a Personalisation Lead (FTC), you will lead the development and optimisation of an audience strategy that drives customer engagement and loyalty. Working within our Digital Customer Engagement & Analytics team, you’ll turn data insights into actionable strategies that deliver relevance and conversion across Greene King’s brands.
Company Overview
Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Benefits and Rewards
- The chance to further your career across our well-known brands – as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Responsibilities
- Develop and execute a best-in-class audience strategy as part of our customer growth engine programme.
- Translate customer behaviour insights into segmentation and personalisation frameworks that drive engagement.
- Partner with CRM, data science, and digital product teams to deliver personalised omni-channel experiences.
- Act as business lead for data transformation projects, ensuring data and technology enablement for customer engagement.
- Optimise measurement frameworks to demonstrate value and inform next best actions.
What You’ll Bring
- Proven experience in audience strategy, segmentation, and personalisation within a large-scale B2C/DTC environment.
- Strong knowledge of Customer Data Platforms and CRM tools (e.g., Treasure Data, Braze) and digital analytics (e.g., Power BI).
- Ability to simplify complex data into compelling stories that influence decision-making.
- Expertise in data governance, GDPR/PECR compliance, and managing large-scale data change projects.
- Excellent stakeholder management and communication skills, with a collaborative approach.
Personalisation Lead FTC in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Personalisation Lead FTC in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Greene King’s brands and their audience strategies. Show us that you understand our mission and how your skills can help drive customer engagement and loyalty.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've turned data insights into actionable strategies. We want to hear how you’ve made an impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace Personalisation Lead FTC in Burton upon Trent
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about personalisation and customer engagement. Share your experiences that relate to our mission of pouring happiness into lives.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience with audience strategy and segmentation, and how it aligns with what we’re looking for. We love seeing candidates who take the time to connect their skills with our needs!
Be Data-Driven: Since this role involves turning data insights into actionable strategies, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions in previous roles. We appreciate a good story backed by solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our Greene King family!
How to prepare for a job interview at Greene King
✨Know Your Audience
Before the interview, research Greene King's audience strategy and customer engagement initiatives. Understand how they segment their customers and what personalisation means to them. This will help you tailor your responses and show that you're genuinely interested in their approach.
✨Showcase Your Data Skills
Be prepared to discuss your experience with Customer Data Platforms and CRM tools. Bring examples of how you've used data insights to drive engagement in previous roles. Highlight any specific projects where you simplified complex data into actionable strategies, as this aligns perfectly with the role.
✨Collaborative Mindset
Greene King values teamwork, so be ready to talk about how you've partnered with different teams in the past. Share examples of successful collaborations with CRM, data science, or digital product teams, and how these partnerships led to improved customer experiences.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to audience strategy and personalisation. Practice articulating your thought process and decision-making skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
