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For Companies At a Glance
- Tasks: Lead marketing strategies to boost customer engagement and brand growth across our pubs.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact in a fast-paced environment while celebrating British hospitality.
- Qualifications: Experience in marketing management, especially in hospitality or retail, is essential.
- Other info: Great opportunities for career growth and a supportive team culture.
The predicted salary is between 36000 - 60000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220‑year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.
As a Marketing Manager for GK Pubs, you will lead the development and execution of marketing strategies that drive customer engagement and brand growth across our pub estate. You'll work in a fast-paced, collaborative environment, ensuring campaigns deliver measurable impact and resonate with our guests.
Qualifications
- Develop and implement marketing plans to support pub performance and brand objectives
- Manage multi-channel campaigns including digital, social, and in‑pub activations
- Analyse performance data to optimise campaigns and report on ROI
- Collaborate with internal teams and external agencies to deliver creative solutions
- Ensure all marketing activity aligns with Greene King's brand standards and values
What you'll bring...
- Proven experience in marketing management, ideally within hospitality or retail
- Strong understanding of digital marketing and customer engagement strategies
- Excellent communication and stakeholder management skills
- Ability to interpret data and translate insights into actionable plans
- Creative mindset with a focus on delivering results
Additional Information
We're all about rewarding our team's hard work, that's why... You will receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well‑known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well‑being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...
Marketing Manager, Greene King Pubs FTC in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Greene King Pubs FTC in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees of Greene King. You never know who might give you a heads-up about job openings or even put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is a great way to demonstrate your creativity and results-driven mindset, which are key for the Marketing Manager role.
✨Tip Number 3
Prepare for the interview by researching Greene King's brand values and recent campaigns. Be ready to discuss how your experience aligns with their mission to pour happiness into lives and how you can contribute to their marketing strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Greene King team and being part of something special.
We think you need these skills to ace Marketing Manager, Greene King Pubs FTC in Burton upon Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role at Greene King. Highlight your experience in hospitality or retail marketing, and don’t forget to showcase your digital marketing skills. We want to see how you can drive customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the pub industry and how your creative mindset can contribute to our brand growth. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since analysing performance data is key for this role, make sure to mention any experience you have with interpreting data and translating insights into actionable plans. We love candidates who can demonstrate their analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar. Don’t miss out on the chance to join our team!
How to prepare for a job interview at Greene King
✨Know Your Brand
Before the interview, dive deep into Greene King's history and values. Understand their mission to pour happiness into lives and how that translates into their marketing strategies. This will help you align your answers with their brand ethos.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've managed, especially in hospitality or retail. Be ready to discuss the strategies you used, the data you analysed, and the measurable impact these campaigns had on customer engagement.
✨Be Data-Driven
Since the role involves analysing performance data, brush up on your data interpretation skills. Be prepared to discuss how you've used data insights to optimise campaigns in the past and how you would approach this at Greene King.
✨Collaborative Spirit
Highlight your experience working with internal teams and external agencies. Share examples of how you've successfully collaborated to deliver creative solutions, as teamwork is key in a fast-paced environment like Greene King.