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- Tasks: Lead exciting marketing campaigns for the Chef & Brewer brand across multiple channels.
- Company: Join Greene King, the UK's leading pub company with a rich 220-year history.
- Benefits: Enjoy competitive salary, discounts, career development, and mental health support.
- Why this job: Make a real impact in British hospitality while growing your marketing skills.
- Qualifications: Experience in integrated marketing campaigns and team management required.
- Other info: Be part of a dynamic team with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As a Marketing Manager, you will be responsible for the delivery of integrated campaigns for the Chef & Brewer brand. The activation of campaigns will require an omnichannel approach, ensuring they are stand-out campaigns, and that there is a clear 18-month Marketing and Campaign calendar to deliver the customer acquisition essential for Chef & Brewer growth plans with the execution on a local and national level with an awareness of trading responsiveness.
Qualifications:
- Development and execution of an 18-month integrated campaign calendar and associated budget informed by performance, brand needs, customer understanding performance / what next.
- Manage the team to develop and execute creative, stand out national campaigns aligned with the Brand essence and Commercial goals - in an integrated Marketing calendar.
- Ensure that campaigns deliver clear RoI only creating work that delivers impactful customer and financial outcomes (fewer, bigger, better campaigns).
- Create brand/format led campaign strategies to deliver growth throughout the Marketing funnel (awareness, consideration, usage) and ultimately deliver the customer acquisition to deliver the commercial growth targets for Brands / format.
- Define campaigns which deliver business targets for digital transformation - including database growth, bookings adoption and app usage and downloads targets.
- Informed by Planning & Performance insights, build a clear holistic view of performance and RoI of national campaigns, embedding robust learnings review processes to improve future campaign design, delivery and ROI.
- Embed divisional marketing processes (common across DB & GK) which deliver effective and efficient campaign outcomes which drive adherence to centrally set processes e.g. in engaging agencies.
- Capital Investment marketing and campaigns, working with cross-functional teams to create an efficient, templated investment marketing plan with right-first-time execution and supporting the Operations team to deliver ROI targets on all investments.
- Partner with Central Digital teams to drive channel / transformation objectives, adopting a digital first mentality and a rigorous test and learn programme - ultimately reducing costs, delivering digital targets and improving lead times (inc print).
- Deliver the day-to-day execution of the Brand proposition, implementation and monitoring of the current and new Greene King pubs formats alongside the Head of Brand and Brand Lead, delivering roadmap activation and testing.
- Align implementation plan alongside the commercial managers to implement and promote the food & drinks ranges across the Brand / format to deliver the commercial impact, and drive an improved guest visit and increase guest spend - on brand and profitable.
- In support of the Senior Brand & Marketing and commercial team help build a brand with a strong ROI in terms of performance, cash margin (strong sales growth food and drink), volume growth and brand awareness.
- Support the development of a high performing team providing development and supporting succession plans for team members.
Additional Information:
We’re all about rewarding our team’s hard work, that’s why you’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands - as one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
- Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels - so you can enjoy a weekend away without breaking the bank.
- Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream - access your wage before payday for when life happens.
- Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more.
Marketing Manager - Chef & Brewer in Burton upon Trent employer: Greene King
Contact Detail:
Greene King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Chef & Brewer in Burton upon Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to build confidence. Focus on articulating your achievements and how they relate to the role of Marketing Manager at Chef & Brewer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Manager - Chef & Brewer in Burton upon Trent
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Chef & Brewer brand shine through. We want to see how much you love what we do and how you can contribute to our mission of pouring happiness into lives.
Tailor Your Experience: Make sure to highlight your relevant experience in integrated marketing campaigns. We’re looking for someone who can create standout campaigns, so share specific examples that demonstrate your skills and successes in this area.
Be Data-Driven: Since we value clear ROI and performance insights, include any metrics or results from your past campaigns. Show us how your work has driven growth and improved outcomes, as this will resonate with our goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Greene King
✨Know Your Campaigns
Before the interview, dive deep into Greene King's recent marketing campaigns, especially those related to Chef & Brewer. Be ready to discuss what you think worked well and how you would approach future campaigns, showcasing your understanding of integrated marketing strategies.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed that demonstrate your ability to create standout, impactful marketing strategies. Highlight how these campaigns delivered clear ROI and customer engagement, aligning with the role's focus on fewer, bigger, better campaigns.
✨Understand the Brand Essence
Familiarise yourself with the Chef & Brewer brand and its essence. Be prepared to articulate how you would align your marketing strategies with the brand's values and commercial goals, ensuring your vision resonates with their mission of delivering happiness through great British hospitality.
✨Emphasise Team Leadership
As a Marketing Manager, you'll need to lead a team effectively. Share your experiences in managing teams, developing talent, and executing successful campaigns. Discuss how you would support succession planning and foster a high-performing team culture within Greene King.
